Cooper Tires Introduces the All-New Discoverer® HT, Toughness Available Today
New highway mixed terrain tire delivers consistent and reliable performance for the drivers who drive with purpose, depending on their vehicles every day
Read the latest Tires coverage and analysis from the tire industry on Traction News. Page 3.
New highway mixed terrain tire delivers consistent and reliable performance for the drivers who drive with purpose, depending on their vehicles every day
Kumho Tire driver Jack Shanahan finished third in the 2026 Formula DRIFT PRO Championship after taking second at the Long Beach season finale on Ecsta V730 tires.
Thanks to the tires EARTHMAX SR 41 and EARTHMAX SR 47, the French company tackles challenging operating conditions while maintaining high standards of both safety and productivity.
FALKEN says its AZENIS FK520 (R0) ultra-high-performance summer tire has been original equipment on the Audi Q7 and Q9 since May 2026. It is a European announcement and is offered as an option, in three sizes from 20 to 22 inches.
Yokohama Rubber says its ADVAN Sport V107 ultra-high performance tire is now original equipment on Nissan's new Fairlady Z, which launched in Japan in August 2026 after a minor model change. The fitted size is 245/45R18 100W.
Jeep has introduced the 2027 Gladiator 35-inch Tire Launch Edition, a limited-production package with factory-installed 35-inch all-terrain tires on bronze 17-inch beadlock-capable wheels, now available to order in North America.
Hankook is equipping the new Porsche Panamera with its Ventus S1 evo Z UUHP tire across a full 19- to 21-inch range, adding new 275/35 ZR21 front and 325/30 ZR21 rear sizes with Porsche's ND0 marking.
Introducing technologies that support a sustainable society through their use in tires and industrial products
The new on-road-oriented adventure tire supports safety, peace of mind and comfortable long-distance touring
Atturo's new Trail Blade AT2 replaces the Trail Blade A/T with a new tread, three-grade wet grip gain, lower noise, 3PMSF rating and a 55,000-mile warranty.