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Read the latest tire industry news and insights for dealers, distributors and manufacturers.

Yokohama Rubber’s ADVAN dB V553 Tires Coming Factory-Equipped on Dongfeng Nissan’s N6

Tires•Sep 12

By Olivia Fennell

Yokohama Rubber’s ADVAN dB V553 Tires Coming Factory-Equipped on Dongfeng Nissan’s N6

Yokohama Rubber’s ADVAN V61 Tires Coming Factory-Equipped on Nissan’s New Elgrand

Tires•Sep 12

By Olivia Fennell

Yokohama Rubber’s ADVAN V61 Tires Coming Factory-Equipped on Nissan’s New Elgrand

Harley-Davidson Joins Powersports Section at 2026 SEMA Show

Events•Sep 12

By Olivia Fennell

Harley-Davidson Joins Powersports Section at 2026 SEMA Show

SEMA ADAS Symposium Connects Automakers, Safety Researchers and Aftermarket Leaders

Events•Sep 12

By Olivia Fennell

SEMA ADAS Symposium Connects Automakers, Safety Researchers and Aftermarket Leaders

Michelin Connected Fleet and Doran Expand the Michelin Smart Predictive Tire Offering Through an Integrated Tire Monitoring Solution

Events•Sep 12

By Olivia Fennell

Michelin Connected Fleet and Doran Expand the Michelin Smart Predictive Tire Offering Through an Integrated Tire Monitoring Solution

Dunlop Unveils ‘Taking the Line’, a Short Film from the Nürburgring 24 Hours

Technology•Sep 12

By Olivia Fennell

Dunlop Unveils ‘Taking the Line’, a Short Film from the Nürburgring 24 Hours

Hankook Tire Launches Winter i*cept evo 4 with Improved Snow Performance and Longer Mileage

Tires•Sep 12

By Olivia Fennell

Hankook Tire Launches Winter i*cept evo 4 with Improved Snow Performance and Longer Mileage

OTR Introduces OTR3DLab™, a Breakthrough Physical Prototyping Service for Off-the-Road Tires, Wheels, and Tracks

Technology•Sep 12

By Olivia Fennell

OTR Introduces OTR3DLab™, a Breakthrough Physical Prototyping Service for Off-the-Road Tires, Wheels, and Tracks

Six Restyling Shops Advance to 2026 Pro Cup Challenge Final

Events•Sep 12

By Olivia Fennell

Six Restyling Shops Advance to 2026 Pro Cup Challenge Final

NIRA Dynamics and Fyrqom Explore New Tire Intelligence Solutions for Heavy Vehicles

Technology•Sep 12

By Olivia Fennell

NIRA Dynamics and Fyrqom Explore New Tire Intelligence Solutions for Heavy Vehicles

Mobile Electronics Take Center Stage at the 2026 SEMA Show

Events•Sep 12

By Olivia Fennell

Mobile Electronics Take Center Stage at the 2026 SEMA Show

The Next Dealership AI Battleground Is Between the Lead and the Appointment

Events•Sep 11

By Olivia Fennell

The Next Dealership AI Battleground Is Between the Lead and the Appointment

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