RealTruck will mark its 18th year at the Specialty Equipment Market Association (SEMA) Show with eight custom vehicle builds, nine new products and a series of live announcements at Booth #50033 in the West Hall of the Las Vegas Convention Center. The show runs Nov. 3 to 6 in Las Vegas.
The Ann Arbor, Michigan based truck accessory company said its booth will center on what it calls American Innovation in action, combining new product displays, vehicle builds, interactive RFID discovery and access to RealTruck team members.
Three announcements during SEMA's live broadcast
RealTruck has scheduled three segments during SEMA's multi-hour livestream broadcast:
Tuesday, Nov. 3 at 1:38 p.m. PST: News about the MasterCraft custom truck build and restoration project.
Wednesday, Nov. 4 at 11:15 a.m. PST: A new collaboration with a well-known humanitarian organization.
Thursday, Nov. 5 at 10:10 a.m. PST: An in-studio interview with Lee Riser, RealTruck vice president of marketing activation, on what the brand has planned.
“Year after year, SEMA has been a cornerstone of our brand’s presence in the aftermarket accessory industry. It’s where we connect with customers, showcase what’s next, and reinforce our long-standing commitment to innovation,” said Riser. “We’re looking forward to unveiling a new collaboration, showcasing the latest build updates, and giving attendees a first look at exciting new products on the horizon.”
Upcoming product launches
Trifecta Max Truck Bed Cover
RealTruck describes the Trifecta Max as a re-engineering of the soft folding cover category, aimed at durability, weather protection and everyday usability. It uses new three-layer TriShield vinyl, the company’s MegaBow support system, triple-seal weather protection and upgraded construction throughout. It launches Nov. 16, 2026.
Husky Liners ReadySprayer
The portable ReadySprayer is designed to rinse mud, sand, sweat or pawprints off gear, passengers and vehicles on the go. It has a collapsible design, a 7-foot retractable hose and rechargeable battery operation. It launches in December 2026.
Velocity and Velocity 360 Running Boards
The Velocity line pairs a running board with integrated, OBD2-synced LED underglow lighting. The lighting syncs automatically with turn signals, hazards and startup sequences, and can be customized in the RealTruck iOS and Android app. It launches in January 2027.
Nine New Product Showcase entries
RealTruck has entered nine products in the SEMA 2026 New Product Showcase across four categories:
Exterior Accessory (4 entries): RealTruck Traxio 3-, 4- and 5-inch Nerf Bars; RealTruck Growler Sport Running Boards
Truck and Off-Road (1 entry): RealTruck Halo Stubby Front Bumper
Best Engineered (2 entries): RealTruck BAK Revolver X4TS Gen 2; RealTruck GearPanel MOLLE System (Bed Organizer and MOLLE Bundle)
Car Care and Protection (2 entries): Husky Liners ReadySlide Mat 39; Husky Liners ReadySprayer
Builder iPads and a dealer meeting
RealTruck Builder iPads will be stationed at each vehicle in the booth, showing how the builds came together and letting visitors interact with the 3D visualization process.
Dealers are invited to a Vision 2030 meeting on Tuesday, Nov. 3 in room W234 of the West Hall.
RealTruck has about 6,000 associates across 78 facilities on four continents, more than 1,000 patents and pending applications, and a network of more than 12,000 dealers. Its brands include Husky Liners.
More details are on RealTruck’s SEMA 2026 page and the SEMA Show website. For more from the show, see what to expect at SEMA 2026.
