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The 2026 SEMA Show opens in Las Vegas in about two and a half weeks. For tire dealers and distributors, it brings new tire, wheel and service-equipment products, free tire-trade education and supplier meetings into one week. This is what organizers have confirmed so far.

Dates, venue and hours

The SEMA Show takes place Tuesday, November 3, through Friday, November 6, at the Las Vegas Convention Center (LVCC), 3150 Paradise Road. Show hours are 9 a.m. to 5 p.m. Tuesday through Thursday and 9 a.m. to 4 p.m. on Friday (all times Pacific). Education days are November 3–5.

The show is trade-only. Friday, November 6, is the only day it opens to the general public, under the "SEMA Show Friday–Open to the Public" program.

Exhibits fill the LVCC's North, Central, West and South halls. SEMA says exhibitor commitments for 2026 have passed 1 million net square feet, with more than 2,000 brands taking part. For comparison, SEMA reported that the 2025 show drew more than 153,000 attendees from 140 countries and regions and 2,300 exhibiting brands.

What's on the floor for tire and wheel pros

The Global Tire Expo, powered by the Tire Industry Association (TIA), returns to the Lower South Hall alongside SEMA's Wheels and Accessories section. SEMA says the area will host hundreds of exhibiting brands covering high-performance and off-road tires, custom wheels, tire service equipment, balancing and alignment technology, and shop management solutions. Exhibitors SEMA has named include tire manufacturers Atturo, Kenda and Maxxis; wheel brands Cragar, Konig, MV Forged, Raceline, RTX Wheels and Vision Wheel; and technology providers Autel, Coats, Corghi USA and Hunter Engineering.

SEMA's "SEMA Market Report" puts the U.S. wheels and tires aftermarket at $6.8 billion and notes that professional installation remains critical, especially for off-road fitments.

The Lower South Hall also holds the New Products Showcase, which SEMA describes as the world's largest display of new automotive aftermarket products, and a new dedicated Collision and Tools section. Traction News is a judge of the SEMA Show Media's Choice Awards, which are drawn from the New Products Showcase. In the West Hall, an expanded Powersports/SxS/Lifestyle section is new for 2026. It sits next to Truck, SUV and Off-Road, a useful stop for dealers who sell light-truck and side-by-side tires.

Tireweb will exhibit at Booth 41083 in the South Hall.

Education

SEMA Education runs November 3–5 in the North Hall meeting rooms. More than three dozen SEMA sessions are free with show registration. The 2026 topics include AI-driven search, online reviews, inventory management and ADAS on modified vehicles. A "SEMA State of the Industry" session is set for Wednesday, November 4, at 1 p.m.

TIA will run six free tire-service sessions in South Hall Upper (rooms S226 and S227):

  • Tuesday, Nov. 3, 10 a.m.: Passenger and Light Truck Tire Conditions Analysis; TPMS in Commercial Truck Tires

  • Tuesday, Nov. 3, 2 p.m.: ADAS and the Future of Custom Tire and Wheel Fitments

  • Wednesday, Nov. 4, 10 a.m.: Curing the TPMS Pain Points; Emergency Road Service Safety

  • Wednesday, Nov. 4, 2 p.m.: Making Customer Service Part of Your Brand

Seats can be reserved through the Registration Resource Center. The schedule is subject to change.

Events

  • TIA Annual Membership Meeting and Press Conference: Monday, Nov. 2, noon–12:30 p.m., open to TIA members.

  • Tire Industry Networking Reception: Monday, Nov. 2, 6–8 p.m., Planet Hollywood Resort & Casino. Complimentary for registered attendees.

  • SEMA Show Kickoff Breakfast: Tuesday, Nov. 3, 7 a.m., Westgate Las Vegas Resort & Casino. The ticketed event features Jay Leno in conversation with Harley-Davidson President and CEO Artie Starrs, plus the 2026 SEMA Best New Product Awards.

  • TIA Booth Happy Hour: Tuesday, Nov. 3, 3:30–5 p.m., TIA Booth 41067, Lower South Hall.

  • SEMA Battle of the Builders presented by Mothers: Central Hall, adding a Bike Builder Shootout motorcycle category for 2026. The overall automotive winner is scheduled to be named Friday, Nov. 6.

  • SEMA Cruise and SEMA Fest: On Friday, Nov. 6, the SEMA Cruise starts at 4 p.m. SEMA Fest, the official close of SEMA Week, follows on the LVCC campus with The Offspring, Jimmy Eat World, 311 and The Alive, plus drifting demonstrations. Tickets are separate, and attendees can add one during registration.

AAPEX alongside

The Automotive Aftermarket Products Expo (AAPEX) runs Tuesday, November 3, through Thursday, November 5, at the Venetian Expo and the AAPEX Forum (Caesars Forum). Exhibit hours are 9 a.m. to 5 p.m. each day. Co-produced by the Auto Care Association and MEMA Aftermarket Suppliers, it lists more than 2,500 exhibitors. According to AAPEX, an attendee badge gives exhibit hall access to both AAPEX and the SEMA Show. AAPEX is trade-only and closed to the public.

Planning tips

  • Register now: SEMA attendee badges are currently $100, the rate for registrations from September 26 through November 6. Badges are now collected onsite (West Hall or South Hall East) with a government-issued photo ID matching the badge name.

  • Know the rules: No one under 16 is admitted to the exhibits.

  • Start in the Lower South Hall: The Global Tire Expo, Wheels and Accessories, the New Products Showcase and the TIA booths are all on one floor.

  • Use the app: The SEMA Show app has floorplans, exhibitor search and a product scanner for the New Products Showcase.

  • Plan for two venues: If AAPEX is on your list, leave travel time between the LVCC and the Venetian Expo, and book meetings ahead.

  • Book hotels through onPeak: onPeak is the official housing provider for both shows.

More details, including the floorplan and the full education schedule, are on the SEMA Show website. To meet Tireweb at the show, visit Tireweb's SEMA 2026 page.