The 2026 SEMA Show is growing its ADAS Showcase, giving attendees hands-on time with vehicle engineers, technical specialists, late-model vehicles and calibration equipment as they work through real-world questions about advanced driver assistance systems.
Built with the Society of Collision Repair Specialists (SCRS) and its ADAS Council, the interactive area runs Nov. 3–6 in the Upper South Hall at booth #31200, next to the Collision Repair & Refinish section of the Las Vegas show. Representatives from Ford, General Motors and Rivian are scheduled to take part alongside collision repair and calibration specialists. The full program schedule is posted on the ADAS Showcase page.
Two calibration bays
Experts will use two calibration bays to show how cameras, radar, vehicle geometry, sensor positioning, mounting locations, replacement parts and vehicle modifications can affect how ADAS works and what calibration it needs. That last point matters to tire and wheel dealers, since changes to ride height and fitment are among the modifications that can shift vehicle geometry.
Advanced vehicle technologies are creating questions across the automotive aftermarket, and businesses need access to credible technical information they can apply to their work today. The SEMA Show brings vehicle engineers and aftermarket professionals together to examine these technologies in a practical setting, improve understanding and support more informed business decisions.
— Tom Gattuso, Vice President of Events, SEMA
Equipment and technology support comes from AirPro Diagnostics, ALLDATA, Autel, Car ADAS Solutions, Hunter Engineering, John Bean, OEC, Opus IVS, Repairify and Revv. Enterprise and Rivian are among the companies supplying vehicles.
ADAS performance can be influenced by a range of interconnected factors, from vehicle geometry and sensor positioning to replacement component selection and repair process adherence. By exploring those variables through real-world vehicles and calibration scenarios, we can help attendees better understand not just what manufacturers provide as repair instruction, but the technical considerations of why those requirements exist, and how different factors can influence system performance and what that means for making informed service, repair and calibration decisions.
— Aaron Schulenburg, Executive Director, SCRS
Short talks, open questions
Instead of classroom presentations, the Showcase will use short technical discussions around vehicles, components and repair scenarios. Topics include calibration troubleshooting, sensor alignment, how vehicle geometry and repairs relate to ADAS operation, and the equipment and facility needs of servicing different makes and technologies. Each session is followed by open time for attendees to ask questions, look at equipment and talk through scenarios with the experts.
SEMA says the Showcase is meant as technical education, not a pitch for any single calibration product. All registered SEMA Show buyers and exhibitors can take part.
Attendees who want more can register for SCRS's separate, fee-based OEM Collision Repair Technology Summit on Thursday, Nov. 5, which will include a presentation from the Deputy Administrator of NHTSA and panels with vehicle manufacturer engineers.
Source: SEMA: 2026 SEMA Show Expands ADAS Showcase With Vehicle Engineers and Hands-On Demonstrations
