About | Traction News

Traction News is the leading independent publication dedicated to the tire and wheel industry. We provide the latest news, trends, and insights for tire dealers, wholesalers, manufacturers, and automotive professionals across North America and beyond.

Launched to fill a gap in industry-focused reporting, Traction News delivers timely updates on product launches, dealer strategies, business technology, and the evolving automotive aftermarket. Our mission is to empower businesses with the information they need to stay competitive in a fast-changing market.

What We Cover

Industry News – covering manufacturers, wholesalers, and distributors.
Dealer Resources – practical advice on sales, marketing, operations, and customer service.
Technology & Innovation – digital tools, ecommerce, and trends shaping the future of tire retail.
Events & Shows – on-site coverage from leading global industry events such as SEMA, TIA, and CITEXPO.

Who We Serve

Our readers are tire and wheel professionals: retailers, shop owners, wholesalers, distributors, and industry executives who want trustworthy, independent coverage written for their business needs.

Our Commitment

At Traction News, we believe in delivering:

Independent journalism – free from bias or paid influence.
Practical insights – content that helps tire businesses grow and adapt.
Global perspective – news and trends from the U.S., Australia, Asia, and Europe.

Our Parent Company

Traction News is a subsidiary of Tireweb, a leading provider of digital solutions for the global tire industry. Through this relationship, we combine industry expertise with a commitment to independent reporting, ensuring our readers receive trusted, high-quality content.

Find out more about how to contribute or advertise with us.