Road Safety Archives - Traction News

Expert Shares Essential Tyre Tips for Learner Drivers Ahead of a Driving Test

More than half of young UK drivers don’t realise they’re legally responsible for the condition of the tyres on any vehicle they...

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Events

VR Driver Safety Training Market To Reach USD 7.27 billion by 2034

Market Summary According to our Growth Market Report, the global VR Driver Safety Training market size reached USD 1.51 billion in 2025, underscoring its rapid...

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Feature

Kumho Tire Delivers on Commitment to Georgia Veterans with $50,000 in Tire Assistance

First partnership initiative with Georgia Veterans Service Foundation will provide 50 eligible veterans with new Kumho tires to support safe transportation Building...

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Forget the Radio: AI Companions Could Become the Most Important Voice Inside Your Car

For most of automotive history, the most important voice inside a car belonged to the person in the passenger seat. It warned...

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Consumer

Nokian Tyres Introduces Road Trip Guide, Invites Driver Submissions

Real drivers. Real destinations. Real Roads. That’s the theme of the Nokian Tyres Road Trip Guide, a consumer campaign that begins Monday...

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Davanti’s 2026 Guide on How to Care for Your Tyres During a Heatwave

Excessive heat during the summer months can have an effect on your tyres, particularly if there is a sudden spike in temperature....

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Pirelli and Univrses Signed a Partnership to Enhance Cyber Tyre™ Technology by Integrating the Swedish Company’s AI-Based Computer Vision Systems

Under the agreement, Pirelli acquires a 30% stake in Univrses (with the option to reach a majority stake) to strengthen solutions for...

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Consumer

2026 Long Drive Rebate: New Rebate from Hankook Tire Offers Up to $100 Savings

Hankook’s latest rebate offers savings on popular SUV, light truck, EV, and performance tires built for the “Long Drive” To help drivers “spring”...

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Bridgestone Named Among Top Brands For Social Impact

Forbes ranks Bridgestone #20 in the United States for brand values and trust, social stances, sustainability and community support Bridgestone Americas (Bridgestone)...