Events
Read the latest Events coverage and analysis from the tire industry on Traction News. Page 4.
Toyo Tires Treadpass to Showcase 27 World-Debut Builds at 2026 SEMA Show
Toyo Tires Treadpass returns to the 2026 SEMA Show, Nov. 3-6 in Las Vegas, with 27 world-debut custom vehicles, a life-size die-cast toy box and limited-edition Leen Customs pins.
Automotive Aftermarket to Celebrate Its Brightest Stars at 2026 SEMA Industry Honors
Nov. 5 celebration at BleauLive Theater will honor the 2026 SEMA Hall of Fame class, Content Creator of the Year and Person of the Year
Kumho Tire U.S.A. Celebrates Successful 2026 Off-Road Racing Season
Kumho Tire U.S.A. Celebrates Successful 2026 Off-Road Racing Season
What to Expect at SEMA 2026
The 2026 SEMA Show runs Nov. 3–6 at the Las Vegas Convention Center. For tire dealers and distributors, the week brings the Global Tire Expo, free tire-service education, industry networking and AAPEX across town.
2026 SEMA Show Expands ADAS Showcase With Vehicle Engineers and Hands-On Calibration Demos
Developed with SCRS, the Upper South Hall showcase pairs Ford, GM and Rivian representatives with two live calibration bays Nov. 3–6.
AACF Golf Tournament Sells Out All Foursomes for 2026
The Automotive Aftermarket Charitable Foundation's 34th annual Bob Schoeberl Memorial Golf Tournament has sold out its foursomes, with more than 220 golfers expected Nov. 1–2 in Las Vegas.
2026 SEMA Show Kickoff Breakfast to Feature Jay Leno, Harley-Davidson CEO Artie Starrs and Top Industry Awards
Annual pre-show gathering delivers executive perspective, product discovery, and company achievements ahead of Show floor opening.
Record 88 Aftermarket Brands Earn SEMA Data Excellence Awards
The recognition program recognizes aftermarket manufacturers achieving the highest standard of product data quality
2nd European Tire Innovation Summit Heads to Stuttgart Nov. 2-3
The 2nd European Tire Innovation Summit will bring OEMs, tire engineers and materials experts to Stuttgart, Germany, Nov. 2-3 to explore tires for software-defined and electric vehicles, smart tires and sustainable materials.
