Traction News Heads to the 2026 SEMA Show, Returns as Media's Choice Judge
Our team is heading to Las Vegas to cover the 2026 SEMA Show and return as a judge for the SEMA Show Media's Choice Awards.
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Events
Read the latest Events coverage and analysis from the tire industry on Traction News. Page 5.
Jay Leno, Harley-Davidson CEO Artie Starrs to Headline 2026 SEMA Show Kickoff Breakfast
A fireside chat with Jay Leno and Harley-Davidson's Artie Starrs opens the 2026 SEMA Show on Nov. 3, alongside SEMA's top product and company awards.
Automotive and Powersports Brands to Showcase Innovation and Customization at 2026 SEMA Show
Major OEMs will showcase vehicles, products and experiences Nov. 3-6 in Las Vegas.
Battle of the Builders Docuseries Takes Viewers Behind the Scenes of Award-Winning Vehicle Builds
Four-part series shares the story of each class champion and their winning build from the 2025 SEMA Battle of the Builders Presented by Mothers
Nine Student Teams to Race Engine Rebuilds at AAPEX 2026
Nine student teams will race to tear down and rebuild a V8 engine at the second AAPEX Student Competition on Nov. 4, up from three teams last year, with a first prize worth more than $5,000.
Truck and Off-Road Brands Drive Innovation at the 2026 SEMA Show
Hundreds of exhibitors will unveil new products and technologies to qualified buyers, media, and industry professionals from around the world.
Off-Road Tires and Truck Products Take Center Stage at 2026 SEMA Show
Off-road and oversize tires are a $2.23 billion aftermarket category, SEMA says, as it previews the truck and off-road section of the 2026 SEMA Show, Nov. 3-6 in Las Vegas.
Kumho Tire Driver Jack Shanahan Claims Third at Formula Drift Las Vegas
Racing on KUMHO Ecsta V730 Tires, Shanahan Secured the Podium as Formula DRIFT Returned to The Bullring at Las Vegas Motor Speedway
2026 SEMA Show Education Program to Deliver Expert Insights and Practical Learning Opportunities
Industry experts share actionable insights on the trends, technologies, and business strategies shaping the automotive aftermarket
PRI Announces Programming for Motorsports Engineering Symposium at 2026 PRI Show
Bringing industry experts together to explore the engineering challenges and innovations driving motorsports forward
