Off-road and oversize tires rank among the largest truck and off-road product categories in the aftermarket at $2.23 billion, according to the SEMA Market Report. SEMA highlighted the figure as it previewed the truck and off-road exhibitors heading to the 2026 SEMA Show, which runs Nov. 3-6 in Las Vegas.

Suspension products, at $3.15 billion, were the other large category SEMA singled out. The association said both categories, which will be located in South Hall Lower at the Show, continue to drive demand for lift kits, leveling systems, shocks, tires and related products that improve vehicle capability on and off the road.

The report found that pickup trucks are the aftermarket’s largest vehicle segment, generating $15.0 billion and accounting for 30% of all specialty-equipment spending. It also points to growth in lifestyle products such as racks, cargo-management systems, roof-mounted carriers and roof-top tent platforms, as more consumers equip their vehicles for outdoor recreation, travel and adventure.

Trucks, SUVs & Off-Road section

At the Las Vegas Convention Center, the Show’s dedicated Trucks, SUVs & Off-Road section will be in the West Hall, next to the expanded Powersports, SxS & Lifestyle section. SEMA said exhibitors there will cover products from off-road upgrades to fully equipped overlanding systems for pickups and work vehicles.

Brands anchoring the section that have exhibited at the Show for many years include ARB 4X4 Accessories, FOX, Lippert Automotive, RealTruck, Westin and Yakima.

“The truck and off-road segment is a cornerstone of the SEMA Show and one of the most dynamic areas of growth in the aftermarket,” said Tom Gattuso, SEMA vice president of events. “From hardcore off-road performance to fully outfitted overlanding builds, this section showcases how brands are pushing the limits of what trucks can do. The continued presence of legacy manufacturers alongside new innovators highlights both the heritage and the future of this market.”

Show size and features

SEMA said exhibitor commitments for this year’s Show have passed 1 million net square feet of indoor exhibit space, with more than 2,000 brands taking part. Automakers Toyota, Ford, Honda, Mitsubishi, Nissan and Stellantis will return, and the Show will also cover performance, powersports, mobile electronics, restyling, tools and emerging technologies.

Attendees can also visit features including the New Products Showcase, Battle of the Builders, ADAS Showcase and FutureTech Studio. The Show anchors a wider SEMA Week that ends with public access on Friday and SEMA Fest.

Source: SEMA press release