2026 SEMA Show Draws 150,000-Plus and 2,200 Brands to Las Vegas
SEMA said the 2026 show brought more than 150,000 attendees from 140 countries and more than 2,200 exhibiting brands to the Las Vegas Convention Center.
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SEMA said the 2026 show brought more than 150,000 attendees from 140 countries and more than 2,200 exhibiting brands to the Las Vegas Convention Center.
Bridgestone displayed Dustin Williams' Honda S2000, 1991 Honda NSX and Toyota Neo86 at the SEMA Show, all fitted with the new Potenza RE-71RZ tire.
SEMA announced its 2026 Visionary 8 honorees at the SEMA Show in Las Vegas, recognizing eight members age 35 or younger for their impact on the automotive aftermarket.
SEMA has named the winners of the 2026 SEMA Show Media's Choice Awards. A panel of 18 editors, including Traction News, selected products from the New Products Showcase. Matthew Walker selected the Atturo Trail Blade XTS, Lexani RFX Max from Turbo Tires, and the Predator Tire Apex Striker.
Turbo Tires said Lexani's RFX Max received an International Media Award at the 2026 SEMA Show. The company also presented six Lexani, Lionhart and RBP awards and said RBP supported a family-built Autism Awareness Jeep.
In a LinkedIn announcement, The Wheel Group said it is bringing home multiple 2026 SEMA Show honors, including a New Products Showcase display runner-up for its Vault Collection and SEMA Data Excellence recognition across its brands.
TRAC Tools is helping automotive and commercial vehicle technicians safely and efficiently remove, transport, position, and install wheel and tire assemblies.
SEMA named Dawson Druesedow of 4 Wheel Performance its 2026 Person of the Year and Tom's Refurb its 2026 Content Creator of the Year.
Eddie Pettus won the overall title at the 2026 SEMA Battle of the Builders Presented by Mothers with his 1970 Chevrolet Chevelle.