Bridgestone used the 2026 SEMA Show to highlight custom cars prepared with automotive creator Dustin Williams, all fitted with the new Bridgestone Potenza RE-71RZ tire. The vehicles on display were Williams' Honda S2000, a 1991 Honda NSX and a Toyota Neo86.
According to a briefing from FINN Partners, which represents Bridgestone, the collaboration was intended to support Williams' work and the grassroots racing community. Williams is an automotive YouTuber and Instagram personality who builds custom cars at his shop.
The Honda S2000 project began in 2019 as Williams' first dedicated track car and later took cues from Japanese time-attack cars associated with Spoon Sports. After early upgrades, he sourced a Spoon S-Tai widebody kit through Art of Attack, including bumpers, hood, hardtop, rear fenders, a quad-tip exhaust and a wing from the original Spoon S2000 race car. Spoon authenticated the car as an official Spoon S2000 and provided a specialized VIN plate stamped into the chassis. Williams raced the Honda until 2021, when the engine failed on track. The car then sat in his workshop for almost five years before a recent rebuild that included Silverstone metallic paint by SOS Customz and a new engine from Lozano Performance with a GReddy turbo kit.
The 1991 Honda NSX was imported from Japan and has undergone a ground-up restoration covering the chassis, engine and suspension. For SEMA, Williams added a Sorcery widebody kit, Volk Racing TE37 wheels wrapped in Potenza RE-71RZ tires, and an upgraded big-brake kit.
The Toyota Neo86 started as a 2020 Toyota 86 and was converted to recall the styling of the 1980s Toyota AE86. The briefing said the project is the first Neo86 build in the United States and drew wide attention on Williams' social media channels when it debuted.
