Traction News
All posts tagged "SEMA"
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349FeatureHarley-Davidson Joins Powersports Section at 2026 SEMA Show
Momentum for this year’s event continues to build as the legendary motorcycle manufacturer becomes the latest exhibitor to join the expanded Powersports,...
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281FeatureSEMA ADAS Symposium Connects Automakers, Safety Researchers and Aftermarket Leaders
Second annual forum expands the ADAS conversation across vehicle manufacturing, safety research, standards, repair, calibration, testing and public policy The second annual...
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252EventsSix Restyling Shops Advance to 2026 Pro Cup Challenge Final
Finalists will bring dealership-ready builds to the SEMA Show floor, showcasing creativity, craftsmanship, and real-world business potential The SEMA Professional Restylers Organization...
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212FeatureMobile Electronics Take Center Stage at the 2026 SEMA Show
Leading in-vehicle tech brands set to showcase the latest in connected car innovation The 2026 SEMA Show is accelerating toward another landmark...
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1.3KBusinessTireweb to Showcase New AI, Data and Payment Products at SEMA 2026
Tireweb will demonstrate its established tire commerce platforms alongside new offerings including Tirelibrary, Tireweb AI, Tireweb Pay and Tireweb Marketing. Tireweb will...
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1.4KFeature
California Legislature Passes SEMA-Backed Bill to Speed Aftermarket Products to Market
SB 1069 heads to Gov. Newsom as a bipartisan solution to industry and environmental needs The California Legislature has passed a landmark,...
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1.8KFeature2026 SEMA Scholarship and Loan Forgiveness Award Winners Announced
SEMA awards $100,000 to students and recent graduates pursuing careers in the automotive industry The Specialty Equipment Market Association (SEMA) announced the...
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1.3KEventsSEMA Strengthens Executive Leadership to Advance Member Value and Industry Growth
Brian Pagel joins SEMA’s executive team to support member engagement, business growth, and continued investment in programs that advance the specialty-equipment industry....
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581FeatureDriving Force Action Endorses Tom Tiffany for Wisconsin Governor
Driving Force Action is endorsing Tom Tiffany for governor of Wisconsin, the SuperPAC’s first endorsement of the 2026 election cycle. The endorsement...
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1.0KFeature“Keith Sonderling Gets It”: SEMA Backs Labor Secretary Nominee
Letter of support urges swift confirmation by U.S. Senate The Specialty Equipment Market Association (SEMA) is enthusiastically backing the nomination of Keith...
