The Specialty Equipment Market Association (SEMA) has named the winners of the 2026 SEMA Show Media's Choice Awards. The awards recognize new products that editors believe will capture the attention of enthusiasts, builders, retailers and industry professionals.
SEMA said a panel of 18 editors representing consumer, enthusiast and trade publications selected the honorees from the New Products Showcase. The winning products, along with hundreds of other new aftermarket products, were on display in the showcase during the 2026 SEMA Show.
Traction News is a judge of the SEMA Show Media's Choice Awards, which are drawn from the New Products Showcase. Matthew Walker selected:
Atturo Tire | Trail Blade XTS
Turbo Tires | Lexani RFX Max
Predator Tire | Apex Striker
Other honorees named in SEMA's Nov. 12, 2026, announcement include:
Autobody News
Judge: Lisa McArdle
Celette | WebTools
KECO Body Repair Products | KECO XR2 GPR System
Mirka | DEXOS 1230X M HEPA AFC
Auto Italia Magazine
Judge: Mike Rysiecki
CTEK | RB 1500 Booster
Gtechniq | GT1 Ceramic Coating Kit
Valvetronic Designs | Ford Mustang HEX Pipe Midpipe
AutoZulia International
Judge: Henry Pierini
Performance Electronics | OBDII Blocker
Specialty Auto Parts USA/Proform | Brushless Ultra-high Efficiency Stack Plate Cooler
Vapor Trapper | Vapor Trapper
CEoutlook
Judge: James Chevrette
DS18 Car Audio | Project360.88
Firstech | Compustar 710HD Vehicle Infotainment System
VUEROID Dashcam | H1 4K Infinite
Collision Repair Magazine
Judge: William Simmons
3M Automotive Aftermarket Division | 3M Precision Finish Nozzle (5 nozzles/box)
Celette | WebTools
Revv | Identify by AirPro + Revv
Dealernews
Judge: Robin Hartfiel
Kawasaki Motors | KX327
Stinger | Horizon XTR
Denago PowerSports | RanchHawk 650FI 4x4
Generation 4x4 Magazine
Judge: Jerome Andre
Broken Rock | Max Clearance Hitch Roller
Gtechniq | GT1 Ceramic Coating Kit
MARSTRAIL | MARSTRAX: MARSTRAX MT3
Hot Rod
Judge: KJ Jones
Edelbrock Group | FAST LS XCR LS3 Intake Manifold 112 MM
Livernois Motorsports & Engineering | Electronic Returnless Dual Fuel Pump System for 2015-2026 F150
Scoggin Dickey Parts Center | Hellcat Flex Fuel Kit
MotoIQ
Judge: Mike Kojima
Auto Meter | COBB Tuning: CAN Gateway for Factory ECU Sensor Expansion
Corsa/Haltech | Haltech Ti8HP
Hoosier Racing Tire | Hoosier TrackAttack Pro ECE R117
New Tune Up
Judge: Luis Zschocke
Collino | Inline 6-cyl 292 250 Chevy Intake Manifold
McLeod Racing | McLeod RXT 3D for 2011-2017 Mustang with TREMEC Magnum
Speedmaster | GM Powerglide 10 Clutch Drum Assembly Kit
On All Cylinders
Judge: Paul Sakalas
American Autowire | Track20 Modular Wiring System
Corsa/Haltech | Rebel K
McLeod Racing | Silver Sport M22-Style 4-Speed Manual Transmission
OVR Magazine
Judge: Jerry Tsai
Scosche Industries | MagicMount SL Grip Starlink Compatible Bar Grip
Vintage Air | 89-90 Toyota FJ 60/62 Gen 5 SureFit kit
Warn Industries | ZEON XC 12-S for Hidden Winch Mounts
Performance Digital Entertainment
Judge: Guillermo Moeller
NAPA | NAPA XcceleratoR XR Training Goggles
Ridetech | Ridetech Bolt-On 4-Link
Summit Racing Equipment | Quick Change LS Valve Spring Compressor
Pro Tool Reviews
Judge: Clint DeBoer
Milwaukee Tool | M18 FUEL STRIKER Hammer Chisel
Westin/Superwinch | EZ Grid Bed Mat
Wiha Tools | Metric MagicRing Ratcheting Wrench Tray Set
Revista Garagem Old School
Judge: Ludmilla Kruppa
Flaming River Industries | Watertight Swivel Floor Mount Series
Street Juice Products | Them Thangz
Vapor Trapper | Vapor Trapper
THE SHOP
Judge: Jef White
RANDYS Worldwide | USA Standard / Zumbrota - NSG370 Upgraded Shift Tower Assembly - 2005-2018 Jeep
TMI Products | TMI Late Model Leather Upholstery
Wilwood Disc Brakes | XRS Six Piston radial mount Street Performance Calipers
Tire Business
Judge: David Manley
Auto Meter | COBB Tuning: Accessport for non-hybrid Toyota Sequoia (23+) and Tundra (22+)
Holley Performance Products | 1955-1986 Jeep CJ Cluster
Tmat Products | Fishing Rod Holder with Tmat Anchors
SEMA published the official winners list in its Nov. 12, 2026, eNews announcement.
