Our team is heading to Las Vegas for the 2026 SEMA Show, Nov. 3–6 at the Las Vegas Convention Center, and we can't wait to bring tire dealers and distributors across North America the biggest news from one of the industry's busiest weeks.

We'll be on the show floor throughout the week, chasing down product launches, sitting in on announcements and talking with the people behind the brands. Expect dealer-focused coverage of the new products making their debut in Las Vegas, along with the conversations shaping the aftermarket in the year ahead.

Exhibitors: let's talk

Launching something at SEMA? We want to hear about it. If your company has news or a product announcement planned for the show, reach out to the Traction News team through our contact page and we'll set up a time to meet.

Judging the Media's Choice Awards

We're proud to be back on the judging panel for the 2026 SEMA Show Media's Choice Awards, a program built around the show's New Products Showcase. The awards will be handed out at an awards presentation and happy hour in the Media Center from 5 to 6:30 p.m. on Wednesday, Nov. 4, where judges can connect with the manufacturers behind the products they selected. We'll share our picks with readers, and we're already looking forward to those conversations.

About the show

The SEMA Show is a trade-only event and opens to the general public only on Friday, Nov. 6. This year's show is shaping up to be a big one: according to SEMA, the Specialty Equipment Market Association, exhibitor commitments for 2026 have surpassed 1 million net square feet of indoor exhibit space, with more than 2,000 brands preparing to connect with a global audience.

At the center of it all is the New Products Showcase in the Lower South Hall at Booth 41271, which SEMA bills as the show's most popular exhibit. It will again feature thousands of new products, and attendees and media can scan them with the SEMA Show mobile app for product details and directions to each exhibitor's booth.

Other signature features include Battle of the Builders, the ADAS Showcase and FutureTech Studio, and the show offers 99-plus free education sessions led by industry professionals.

Show details and registration information are available on the SEMA Show website. See you in Las Vegas.

Tagged: Media's Choice Awards

Traction News Heads to the 2026 SEMA Show, Returns as Media's Choice Judge