The Wheel Group (TWG) says it is bringing home multiple awards from the 2026 SEMA Show, according to a company announcement on LinkedIn.
In that post, TWG highlighted a New Products Showcase runner-up recognition for Best Display/Packaging for its Vault Collection. TWG said the Vault was developed as a distinct way to bring its latest wheel designs directly to customers and that it is changing how the sales team showcases products on the road.
SEMA's official 2026 New Product Award list names The Vault: Launch Kit (Max Sensor) as a runner-up in the Package Design & Display Product category, alongside GEARWRENCH, with FLATED LLC taking the category win. Max Sensor is listed among The Wheel Group's brands on thewheelgroup.com. SEMA announced the New Product Awards on Nov. 3, 2026; the full list is available in the association's press release.
TWG also pointed to SEMA Data Co-op Data Excellence awards recognizing each of its brands, describing the honors as a testament to its teams' work on accurate, complete, high-quality product data. SEMA Data's 2026 Excellence program recognized a record 88 aftermarket brands at Gold and Platinum tiers, with awards celebrated around the SEMA Show. Brands associated with TWG that appear on SEMA's published Excellence list include Amp Tires, Cali Offroad, Dirty Life, Ion Alloy, Kraze Wheels, Mayhem, Metal Lugz, Ridler Wheels and Touren at Platinum, and Body Armor 4x4 and Tuff Stuff Overland at Gold. Details are on SEMA's Data Excellence announcement.
Founded in 1997 and based in Ontario, California, The Wheel Group designs, develops and owns aftermarket wheel, tire and accessory brands and operates distribution centers across the U.S. and Canada. Its site lists wheel lines such as Mayhem, Dirty Life, Ridler, Touren, Ion, Cali Offroad, Kraze and American Truxx, tire brands including Amp Tires, and accessory brands such as Body Armor 4x4, Tuff Stuff Overland, Metal Lugz and Max Sensor.
In its LinkedIn post, TWG also thanked the organization and credited creativity and collaboration across its teams for the SEMA Show results.
