Bridgestone Takes on a New Journey as the Sole Tire Supplier for ABB FIA Formula E World Championship
Supporting the fastest and most powerful car in Formula E history with innovative POTENZA GEN4
Read the latest Tires coverage and analysis from the tire industry on Traction News.
Supporting the fastest and most powerful car in Formula E history with innovative POTENZA GEN4
Three new VF tire sizes and two world-premiere combinations, developed through a technical collaboration focused on the real operating needs of modern farming.
Nexen Tire is expanding Roadian GTX original equipment supply for the model-year-change Kia Sorento Hybrid, adding a 20-inch size for Korea alongside the 17-inch fitment that continues in Korea and North America.
Kumho Tire driver Jack Shanahan took third at Round Seven of the Formula DRIFT PRO Championship in Las Vegas on Ecsta V730 tires, his third podium of the season.
Titan International is celebrating 10 years of its Titan Strong Seller Associate Dealer Program, with participation more than doubled since the first full year and new anniversary incentives for dealers.
MAXAM Tire has introduced the MS705 NM, a non-marking version of its MS705 solid skid steer tire for construction machines working indoors or on surfaces where tire marks are a concern.
Hankook Tire is supplying its Dynapro HPX premium comfort SUV tire as original equipment on North American Volkswagen Atlas models in 18-, 20- and 21-inch sizes, extending its OE portfolio across Volkswagen Group brands.
Hankook Tire will be the official tire partner and exclusive racing tire supplier for four Racing America series, adding Trans Am and International GT, under a five-year agreement running from 2027 through 2031.
Michelin’s new X Multi Energy D2 regional drive tire offers 9% better rolling resistance than the X Multi Energy D, improved wet and snow traction when worn, and a Duracore casing designed for up to one million miles.
Rainer Zietlow drove a VW ID.Buzz on GitiSynergy H2 tires 99,800 km through 92 countries in 16 months, setting a world record for a continuous global tour in a battery-electric vehicle.
The BMW Motorrad World Endurance Team won the 2026 FIM Endurance World Championship on Bridgestone BATTLAX tires, clinching BMW's first EWC title and the sixth straight for a Bridgestone-equipped team.
Continental Tire hosted media and invited customers in Iceland from Sept. 14 to 18 to drive the new TerrainContact A/T2 all-terrain tire on highland gravel routes through the Western Highlands and Kaldidalur valley.