Yokohama Tires to supply OE tires for the new BMW X3

Yokohama Rubber announced it is supplying “ADVAN Sport V105” tires made at its Suzhou Plant in China as original equipment tire for use on the new BMW X3 Midsize Sports Activity Vehicle made at the German automaker’s plant in China.

The “ADVAN Sport V105” is a high-performance tire developed by Yokohama Rubber primarily for use on high-power premium automobiles. The tire delivers excellent driving performance combined with superior comfort and safety. The tires being supplied for the new X3 were jointly developed with the BMW Group and bear the German automaker’s star mark symbol of approval on the tire sidewall.

Under its three-year medium-term management plan, Yokohama Rubber has positioned the expansion of its presence in the premium tire markets as the core goal for its consumer tire business. One of the specific strategies for achieving that goal is the “premium-car tire strategy”, which aims to increase use of Yokohama tires as OE on premium cars in Japan and abroad by making Yokohama Rubber the tire maker chosen by automakers around the world in recognition of its technologies and quality.

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