Traction News
All posts tagged "tire industry"
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355ConsumerYokohama Rubber’s ADVAN dB V553 Tires Coming Factory-Equipped on Dongfeng Nissan’s N6
The Yokohama Rubber Co., Ltd. recently announced that it has begun supplying its ADVAN dB V553 tires as original equipment (OE) for...
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339ConsumerYokohama Rubber’s ADVAN V61 Tires Coming Factory-Equipped on Nissan’s New Elgrand
The Yokohama Rubber Co., Ltd. recently announced that it has begun supplying its ADVAN V61 tires as original equipment (OE) for the...
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354FeatureHarley-Davidson Joins Powersports Section at 2026 SEMA Show
Momentum for this year’s event continues to build as the legendary motorcycle manufacturer becomes the latest exhibitor to join the expanded Powersports,...
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286FeatureSEMA ADAS Symposium Connects Automakers, Safety Researchers and Aftermarket Leaders
Second annual forum expands the ADAS conversation across vehicle manufacturing, safety research, standards, repair, calibration, testing and public policy The second annual...
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354FeatureMichelin Connected Fleet and Doran Expand the Michelin Smart Predictive Tire Offering Through an Integrated Tire Monitoring Solution
Collaboration brings Michelin’s Smart Predictive Tire solution together with Doran’s tire monitoring technology to help fleets gain greater visibility into tire performance...
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245FeatureDunlop Unveils ‘Taking the Line’, a Short Film from the Nürburgring 24 Hours
DUNLOP has released ‘Taking the Line’, an atmospheric short film centred on the 2026 ADAC RAVENOL Nürburgring 24 Hours. The two-minute production...
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267ConsumerHankook Tire Launches Winter i*cept evo 4 with Improved Snow Performance and Longer Mileage
The latest in Hankook’s Winter i*cept line offers sedans and SUVs superior winter performance. Next-generation winter tire delivers 5% better snow grip...
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243FeatureOTR Introduces OTR3DLab™, a Breakthrough Physical Prototyping Service for Off-the-Road Tires, Wheels, and Tracks
OTR Engineered Solutions, a global leader in off-the-road tire, wheel, and track solutions, has introduced OTR3DLab™, a first-of-its-kind prototyping service designed to...
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255EventsSix Restyling Shops Advance to 2026 Pro Cup Challenge Final
Finalists will bring dealership-ready builds to the SEMA Show floor, showcasing creativity, craftsmanship, and real-world business potential The SEMA Professional Restylers Organization...
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336FeatureNIRA Dynamics and Fyrqom Explore New Tire Intelligence Solutions for Heavy Vehicles
NIRA Dynamics and Fyrqom have initiated a collaboration to explore how vehicle data, tire sensing and digital services can be combined to...
