Titan International is marking the 10th anniversary of its Titan Strong Seller Associate Dealer (TSSAD) Program, which links the off-highway wheel and tire maker with its Associate Dealers and Master Distributors. The Quincy, Illinois, company announced the milestone on Sept. 28, 2026, in a press release describing the program as a cornerstone of its dealer engagement strategy.
With the addition of hundreds of Associate Dealers, participation in the program has more than doubled since its first full year, according to Titan. The company also says more than 30% of today’s Associate Dealers have been part of the program since its earliest days, which it points to as evidence of strong retention and long-term value.
“For the past decade, the Titan Strong Seller Associate Dealer Program has reflected our unwavering commitment to our dealers’ success,” said Kendra Mann, Director of Aftermarket Sales. “This is not a transactional program, it is a true growth partnership. By continuously investing in training, expanding product access, and refining incentives, we’ve built a model that empowers dealers to grow their businesses while staying closely connected to Titan.”
What Associate Dealers get
Titan lists a range of benefits for dealers in the program:
Uncapped earning potential through volume incentives
Priority access to new products and pre-order opportunities, which Titan says gives dealers a time-to-market advantage
Ongoing training and education, including Titan University and Advanced TIA Tire Service Training, which hundreds of Associate Dealers can access
Marketing support and sales tools through THE HUB, Titan’s dealer portal
Access to hundreds of products across multiple segments, opening new revenue streams and customer opportunities
“What makes this program unique is the combination of direct access to Titan and the strong partnerships we’ve built with our Master Distributors,” said Sam Morrison, Sales Programs and Promotions Manager. “Together, we’re able to provide Associate Dealers with the support, expertise, and resources they need to succeed in their local markets.”
Titan says it has kept updating the program over the years so that it stays competitive, relevant and valuable to dealers as the market changes.
A ‘Decade of Strength’
To mark the anniversary, Titan has introduced a new “Decade of Strength” emblem along with updated marketing materials. Its 10-year initiatives include:
A lower first-tier incentive threshold, so dealers can start earning rewards earlier in the year
Special recognition for founding Associate Dealers who have been with the program since the beginning
Exclusive events and experiences, including an Associate Dealer and leadership dinner held during Titan University in January and an exclusive event at the Farm Progress Show
Looking ahead
Titan says it will keep strengthening its dealer network through continued investment in training, product innovation and program enhancements. The company expects the TSSAD Program to continue serving as a strategic growth platform that helps dealers expand into new segments, pick up emerging opportunities and stay competitive.
Dealers who want to learn more about the program or become an Associate Dealer can contact their Titan Territory Sales Manager, or reach Titan’s North America sales and corporate marketing teams through the contacts listed in the release.
