Tire Cologne 2018: successful showcase of innovation in Tire Industry


From May 29 to June 2, 2018, 533 exhibiting companies, 16,000 trade visitors and another 70 brands from 40 countries participated in Tire Cologne 2018.

“The new strength of Tire Cologne with the international conferences “Global Retreading Conference” and “Future Tire Conference” and the expansion surrounding the themes of digitalization, recycling and fleet management have provided sustained impulses and once again decisively confirmed the correctness of our decision in favur of a new industry platform in Cologne,” Katharina C. Hamma, Chief Operating Officer of Koelnmesse said.”

“The Tire Cologne is an impressive event because of the innovations and products from the segments of tires and wheels, automotive services and workshop needs, tire remoulding, as well as tire recycling and disposal,” Stephen Helm, Chairman of the German association and vulcanization trade (BRV), said.

According to a survey from the organizers, more than 80 percent of trade visitors were highly satisfied with the exhibition offering of the Tire Cologne, and more than 90 percent would recommend a visit to the event to their business acquaintances. Visitors also praised the clear structure in the air-conditioned halls of The Tire Cologne. “These positive assessments encourage us to develop more conceptual ideas that strengthen the industry for future challenges”, explains Katharina C. Hamma.

Tire Cologne got an impressive 60% international attendance with strongest international contingents came from Italy, the Netherlands, the United Kingdom and Turkey, as well as from China, India, Taiwan and the USA.

In addition to the segments tires and wheels, automotive services and workshop needs, tire remoulding and tire recycling, Tire Cologne provided important impulses for future development of the industry with the integration of pioneering themes like digitalization, recycling or fleet and motor pool management. The lectures and expert discussions at the Digital Reality and Recycling Forum areas, and in the Tire Fleet Lounge were well-attended.

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