Marketing

Nexen Tire reveals new brand identity with “We Got You” slogan

Nexen Tire has announced the launch of its new brand identity system (BIS) and “We Got You” corporate slogan, pledging to enhance customer satisfaction in mobility and beyond tire manufacturing.

“We Got You” evokes Nexen Tire’s corporate mission and promise to always put people at the center of things and make them more connected to the world while improving their lives. It also reflects the Company’s commitment to provide customers with utmost convenience anytime, anywhere.

As a total mobility solutions provider, Nexen Tire will introduce new products to satisfy customers’ needs, especially at a time when electric, hydrogen, and self-driving cars are expected to become more prevalent in the market going forward.

The Company will also assist customers in their transition into the age of digital convergence. In fact, Nexen Tire established Nexen Century Ventures in Silicon Valley, California, in March of this year, to invest in promising start-ups offering future core technologies in the automotive components and mobility sectors, includes automotive sensors.

“Thanks to the continued support of our customers, Nexen Tire has quickly become one of the world’s leading tire manufacturers,” said Travis Kang, Global CEO of Nexen Tire. “We are excited to launch into this new chapter, aiming to satisfy our customers by improving the quality of their mobility.”

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