TreadWare and FOG Software Group have agreed to an arrangement whereby FOG will become the exclusive reseller of Treadware’s retread management software...
Hercules Tires is expanding its sports sponsorship portfolio by being named an official corporate partner of the Hamilton Tiger-Cats of the Canadian...
Nexen Tire America announced a new partnership with top European football club AC Milan. The new partnership comes after a positive season for...
After more than a decade leading the marketing efforts for Bridgestone Americas, Philip Dobbs, Chief Marketing Officer (CMO), has announced he will...
Titan International is kicking off its “Flags Over Harvest” campaign to celebrate farmers for their continued dedication to buying American-made Titan and...
Nexen Tire has announced the launch of its new brand identity system (BIS) and “We Got You” corporate slogan, pledging to enhance...
Michelin has launched its a new advertising campaign spanning television, digital and social media. Rather than focusing on a product, this “Motion...
Mickey Thompson Tires and Wheels launches its 2021 spring rebate promotion where consumer can earn $100 back on the purchase of four...
Hankook Tire announced that it will continue its multi-year partnership with Major League Baseball (MLB) as the league’s Official Tire in the...
Hankook Tire announces its first 2021 consumer promotion, the Change-Up Rebate. To celebrate the return of baseball season, Hankook will offer consumers...