Turbo Wholesale Tires, and two-time Stanley Cup Champions, the LA Kings, are continuing their powerful brand partnership for a second year. As part of the multi-year agreement, brokered by AEG Global Partnerships, Lexani Performance Tires will be returning as an official partner of the LA Kings, reaching millions of passionate sports fans.
As an official partner of the LA Kings, Lexani Performance Tires will continue to engage fans each week during the season as a presenting sponsor of the LA Kings "Game Preview," which will appear on the team's official social channels. Lexani Performance Tires will also benefit from in-arena signage via dasher boards and scoreboard branding during all LA Kings home games at Crypto.com Arena in Los Angeles, CA.
“Whether it’s the precision maneuverability on the ice or their commitment to the community off of it, we think there’s a natural connection between Lexani and the LA Kings … so we’re tremendously excited to be extending our partnership with them, said Phillip Kane, Turbo Tires CEO, Lexani’s parent company. “We like hockey, a lot. Besides being tremendously loyal, we believe that much of what hockey fans value, the typical Lexani consumer does too; so, the sport is a great place for us to be,” he went on to say.
Turbo Wholesale Tires has been a trusted tire supplier, leading the industry with a strong emphasis and understanding of the independent tire dealer. Turbo Wholesale Tires has evolved into a national and international supplier of its proprietary brands, Lexani Performance Tire, RBP Tires and Lionhart Tires. With nearly a million square feet of warehouse space nationwide, Turbo Wholesale Tires continues to exceed the needs of its tire customers.
"We’re thrilled to continue this partnership with Lexani Performance Tires," said Josh Veilleux, senior vice president, AEG Global Partnerships. "Their ongoing support strengthens the connection between the LA Kings and our incredible fans, and we’re excited to see how this collaboration continues to elevate the game-day experience both on and off the ice".
