Traction News Team
Atturo Tire Introduces the Trail Blade AT2 All-Terrain Tire
Atturo's new Trail Blade AT2 replaces the Trail Blade A/T with a new tread, three-grade wet grip gain, lower noise, 3PMSF rating and a 55,000-mile warranty.
Continental Names Ashok Vedanayagam Head of Commercial Specialty Tires Americas
Continental has appointed Ashok Vedanayagam Head of Commercial Specialty Tires Americas, overseeing its Earthmoving, Material Handling and Port Operations tire businesses across North and South America.
Toyo Tires Treadpass to Showcase 27 World-Debut Builds at 2026 SEMA Show
Toyo Tires Treadpass returns to the 2026 SEMA Show, Nov. 3-6 in Las Vegas, with 27 world-debut custom vehicles, a life-size die-cast toy box and limited-edition Leen Customs pins.
FALKEN extends IHF Men's Handball World Championship partnership through 2029
FALKEN, part of Dunlop Tyre Europe and Sumitomo Rubber Industries, will partner the 2027 and 2029 IHF Men's Handball World Championships, extending a relationship that began in 2019.
Automotive Aftermarket to Celebrate Its Brightest Stars at 2026 SEMA Industry Honors
Nov. 5 celebration at BleauLive Theater will honor the 2026 SEMA Hall of Fame class, Content Creator of the Year and Person of the Year
Kumho Tire U.S.A. Celebrates Successful 2026 Off-Road Racing Season
Kumho Tire U.S.A. Celebrates Successful 2026 Off-Road Racing Season
