Traction News
All posts tagged "Premium tires"
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1.7KFeaturePirelli North America Launches the Group’s First Closed-Loop Recycling Initiative, Turning Scrap Tires Into New Tires
The project, in Collaboration with Bolder Industries, Recognized with Tire Recycling Foundation’s Value Chain Collaboration Award Pirelli North America kicked off the...
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1.6KFeatureBridgestone Chosen as Exclusive Tire Partner for Historic Lamborghini Fenomeno Roadster
Bridgestone, a global leader in premium tires and sustainable mobility solutions, is the exclusive tire partner to the new Lamborghini Fenomeno Roadster....
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2.6KBusinessPirelli Will Start Cyber™ Tyre Production in Georgia Underlining the Strategic Importance of the U.S. Market
Pirelli further strengthens its commitment to the country. Investment and output expansion details will be communicated in the coming months following the...
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4.7KFeature“Very Good” Falken ZIEX ZE320 Impresses in Autoflotte’s Summer Tyre Test with Strong Results
The Falken ZIEX ZE320 has delivered another consistently strong performance in Autoflotte’s summer tyre test, securing second place overall and a total...
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4.0KFeaturePirelli Ranks #1 in Truck/Utility Segment in the J.D. Power 2026 U.S. Original Equipment Tire Customer Satisfaction Study
Dedicated Truck and SUV Product Lines Drive Recognition Among North American Drivers Pirelli has ranked highest in the Truck/Utility segment in the...
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2.7KEventsHankook Tire Strengthens Global Premium Brand Status as TGL presented by SoFi Season 2 Regular Season Concludes
TGL Season 2 finishes regular season; top four teams advance to the playoffs Hankook Tire provides a differentiated brand experience through ‘Innovative...
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2.9KConsumerA New Era of Winter Driving Begins: Nokian Tyres Launches Entirely New Type of Studded Winter Tire That Automatically Adapts to Changes in Temperature
The Nokian Tyres Hakkapeliitta® 01 is the world’s first winter tire with on-demand grip Nokian Tyres is ushering in a new era of winter driving...
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2.0KConsumerNew Michelin Anakee Adventure 2 Tire Turns Everyday Rides into New Adventures
The Michelin Anakee Adventure 2 tire opens the road to a new generation of Adventure Touring tires, combining reliability, comfort and performance....
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2.0KEventsHankook Tire-Sponsored TGL Presented by SoFi Tees Off Season 2 with Rematch of Inaugural Finalists
Season 2 opened Dec. 28 with a marquee matchup between Atlanta Drive GC and New York Golf Club Inaugural season finalists reunited...
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3.4KConsumerYokohama Rubber’s Geolandar X-CV Tires Coming Factory-Equipped on the New Lexus RZ for North America
The Yokohama Rubber Co., Ltd., recently announced that it has begun supplying its GEOLANDAR X-CV tires as original equipment to Lexus for...
