off-road tires Archives - Traction News

Hankook Tire Brings Dynapro Off-Road Lineup to Jeep Invasion and Overland Expo MTN West

Two weekend activations connecting off-road enthusiasts with Hankook Dynapro tires, customized vehicles, tire sweepstakes, and interactive experiences. Leading global tire manufacturer Hankook Tire will...

602

Events

Davanti and Envoy Tyres Return to CITEXPO Shanghai for 2026

Davanti and Envoy Tyres are pleased to announce that they are heading back to the China International Tyre Expo (CITEXPO) in Shanghai...

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Consumer

Yokohama Rubber to Supply Its GEOLANDAR Tires to 12 Teams in This Year’s Asia Cross Country Rally, Including Team Mitsubishi Ralliart, Which Aims for a 2nd Straight Championship

The Yokohama Rubber Co., Ltd., recently announced that it will supply its GEOLANDAR M/T G003 mud-terrain tires for SUVs and pickup trucks...

1.3K

Consumer

2026 Full Swing Rebate: Hankook Tire Offers Up to $80 in Savings

Hankook’s 2026 Fall Consumer Rebate puts savings in “Full Swing” on popular Hankook Tire and Laufenn brand tires Up to $80 in...

824

Feature

OTR Delivers More Flat-Free Options with New SolidBoss® Smooth Skid-Loader Tire Assembly Size

OTR Engineered Solutions, a global leader in off-the-road tire, wheel, and track solutions, has expanded its popular SolidBoss® smooth skid-loader tire lineup...

853

Consumer

Kumho Tire Simplifies Light Truck Tire Selection with Road Venture Lineup

Kumho Tire Simplifies Light Truck Tire Selection with Road Venture Lineup 80% of new vehicles sold in America are light trucks, including...

1.9K

Feature

SEMA Market Research: Off-Road Culture Continues to Drive Consumer Spending

Ever wonder why every car commercial is headed beyond the highways? The Off-Road Business Association (ORBA) is highlighting new market research that...

1.5K

Events

Hankook Tire Drives Cross-Segment Strategy Forward at Overland Expo PNW and Demo Days Festival

Leading global tire manufacturer Hankook Tire revved up its cross-sector strategy and showcased adventurous off-road offerings and EV-specific fitments during two recent...

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Feature

NAMA Strengthens Private Label Strategy with $8.84 Million Mold Investment and Expanded Product Portfolio

NAMA Tires is continuing to strengthen its position as a competitive private label tire supplier, with total mold investments now reaching approximately...