SimpleTire, launches SimpleSnap, an easy-to-use technology to simplify the online tire replacement experience of motorists.
Featured on SimpleTire’s website, SimpleSnap presents a seamless process for users to start their tire shopping journey with a quick smartphone photo. Leveraging a visual search platform in partnership with several technology companies, SimpleSnap allows motorists to take a smartphone photo of their existing tire size, upload it to the SimpleTire site and immediately receive top tire recommendations personalized for them.
A recent survey by SimpleTire with Wakefield Research found that only 1 in 5 (20%) US drivers are completely confident they know their car’s precise tire size without looking and nearly half (46%) cite finding the right information as one of the top challenges when buying and replacing their tires.
“SimpleSnap is a technology that we are excited to bring to market because we believe it will help more consumers overcome the perceived barriers of shopping for tires online,” said Andy Chalofsky, Chief Executive Officer, SimpleTire. “We recognize that buying tires isn’t a process that brings many people joy. That’s why we’ve made it our mission to innovate the way it’s done by removing friction points, offering our transparent expertise and guiding customers towards the right tire choices for them through a more personalized and seamless experience.”
Kenny Pratt, SimpleTire’s Chief Technology Officer, said, “We’ve spent the past few years laser-focused on creating a better online shopping experience for our customers that leans into our usage of tech and data. We believe launching technologies like SimpleSnap demonstrates our commitment to harnessing innovation to improve the tire buying process.”
SimpleTire believes that integrating this new visual search technology will further democratize the tire-buying process for motorists at all levels of car maintenance knowledge and cause more people to adopt online tire buying.