Cooper Tire reminds young drivers to plan ahead for roadside emergencies

Cooper Tire’s Tread Wisely Program is encouraging young drivers to always have an emergency kit available before taking to the road.

September is National Preparedness Month, and a great opportunity for young drivers to plan ahead for potential roadside emergencies.

“Whether you are taking a short drive to school, or going on a road trip, it’s smart to be ready for the unexpected,” said Bill Geaman, Cooper’s Manager of Consumer Relations. “Of course, you should complete a check of your tire pressure, tread depth and overall tire condition monthly and before long road trips, but even when your tires are in top shape, other situations can present themselves on the road that require you to react. Having an emergency car kit with you at all times can help you get back on the road faster or stay safe until help arrives.”

The Tread Wisely program offers a series of how-to videos, including a video that provides step-by-step instructions for packing a car emergency kit, on the Tread Wisely app and at

Additional how-to videos on the Tread Wisely mobile app and website share with young drivers how to change a flat tire, what to do if in an accident, what to do if the check engine light comes on, and much more. The app is free and available for download from the App Store (iOS) or Google Play Store (Android).

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