Bridgestone announced it has been chosen by SEAT as the preferred tire partner to equip its new Minimó electric concept car.
Currently presented by SEAT at the Geneva Motor Show, Minimó sits on specially designed tires that apply Bridgestone’s ologic technology. Anticipating the design lines of a tire oriented towards micro-mobility and CASE (Connected Autonomous Share Electric) vehicles, the tyres were developed for SEAT at Bridgestone’s R&D Centre in Rome in record time.
As Mark Tejedor, Vice President Original Equipment Bridgestone EMEA explains, “New social, economic and technological megatrends are pushing the pace of change in our industry and the future of vehicles is connected, autonomous, shared and electric. At Bridgestone we are working to make the CASE concept a reality in cities and on roads, collaborating with models like the Minimó that SEAT now presents. We have in our team brilliant chemists and engineers and invested almost €800 million last year in R&D. As the digital revolution inspires new forms of mobility, we want to harness our expertise to the benefit of our customers to give them a real competitive advantage.”
“SEAT was looking for a reliable, flexible and innovative partner,” says Tejedor. “Bridgestone was selected as the exclusive tyre partner and as a result, our R&D Centre in Rome prepared in record time a concept tyre that met the demanding expectations of the SEAT designers”.