Alliance Tire to host Celine Dion concert for dealer partners at SEMA

Alliance Tire Americas will be hosting a special night for its dealer partners attending the 2018 SEMA show—a private reception followed by a concert performance by the best-selling female artist of all time, Celine Dion, on Wednesday, October 31, in Las Vegas.

“Alliance Tire continues the proud tradition of providing the finest in world-class entertainment to our valued customers at SEMA,” says Brian Sheehey, Vice President of Marketing for ATA. “Last year, Elton John inspired us with his classic hits and high-energy show just before announcing his impending retirement from the stage. In previous years, ATA guests rocked out to private performances by Kansas and the Marshall Tucker Band.”

Dhaval Nanavati, president of Alliance Tire Americas, adds that the company’s tradition of sharing a night of music with top customers gives everybody a fun way to enjoy the best of Vegas during the intense SEMA show.

“Seeing our customers at SEMA is a great way for us not only to share the latest innovations and marketing programs from Alliance, but to thank them for all the support they provide throughout the year as they equip their customers with the best farm, forestry and OTR tires for the challenges they face on the job,” Nanavati says. “Taking some time to share an evening of food, fun and music is a great way for us to get off the trade show floor and spend some special time with our customers.”

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