Why it’s worthwhile finding your local Highway Hero
Goodyear has launched its annual search for North America’s Highway Hero to honor the bravery of professional truck drivers. Here’s why tire dealers should get behind the campaign.
Every year since 1983, Goodyear has sponsored its Highway Hero award, recognising professional truck drivers who put themselves in harm’s way to help others as they travel the millions of miles of roads through North America.
Why promote the Highway Hero award?
The awards are prestigious, well established and attract media attention, as well as giving well-deserved recognition to the trucking-driving heroes who save lives. It’s not only good for your brand to be associated with such a positive award, it can help you engage with your community and customers and, who knows — you may even know of a local Highway Hero you can nominate or encourage your clients to.
Posting information about the nominations and how people can vote on your social media and in your newsletters is a good way to connect your business to the award and if there is someone in your community who deserves to be recognized, consider promoting them through your customer engagement channels.
Why is the award important?
The award recognises truly deserving individuals: last year’s winner, truck driver Julian Kaczor of Utica, New York, pulled an injured motorist from a burning car in Jacksonville, Florida, saving his life. The car had crashed into a construction barrier and burst into flames as Kaczor was running towards it. As the fire intensified, he forced the car’s driver side door open, pulled the injured motorist out of the vehicle and dragged him to safety.
The year before, Clinton Blackburn received the honor for rescuing a law enforcement officer from being strangled by a prisoner he was transporting in a sheriff’s cruiser. Another winner was a driver who saved a woman from a gun-wielding attacker.
“For more than 30 years, the Goodyear Highway Hero Award has honored professional truck drivers who put their lives on the line to help others during the course of their daily work,” said Goodyear marketing director Gary Medalis. “If you are aware of a truck driver who deserves recognition for saving another person from a life-threatening situation, please let us know.”
The winner will be selected by a panel of trucking industry judges and nominations are open through November 29. Goodyear will announce the 34th Highway Hero Award winner next March during the 2017 Mid-America Trucking Show in Louisville, Kentucky.
Goodyear Highway Hero Award candidates must meet the following criteria:
• Must be a full-time truck driver
• Must reside in the U.S. or Canada
• The heroic incident must have happened in the U.S. or Canada
• The nominee’s truck must have had 12 wheels or more at the time of the incident
• The nominee must have been on the job — or on the way to or from work, and in his or her truck at the time of the incident
• The incident must have taken place between November 16, 2015, and November 16, 2016.