The Wheel Group (TWG) has promoted Chance Martin to director of sales, Northeast, giving the 10-year company veteran a broader leadership role at the Ontario, California-based aftermarket wheel, tire and accessories supplier.
Martin was previously a national account manager at TWG, where he built and managed relationships with key customers and partners. In his new position, he will lead the company’s sales efforts across the Northeast, working with TWG’s sales team, dealers and distribution partners to strengthen relationships, expand opportunities and deliver the products, programs and support customers need to grow.
Bringing new resources to the Northeast
TWG said Martin’s time with the company gives him a strong understanding of its brands, its customers and its evolving sales strategy. As TWG continues to expand its product portfolio and invest in new tools, programs and resources for customers, Martin will play a key role in bringing those resources to the Northeast market.
“Chance has been an important part of the TWG team for the past 10 years, and this promotion is a great reflection of the experience and relationships he has built during that time,” said Marty Kennelly, vice president of sales distribution at The Wheel Group. “He understands our customers, he understands our business, and he knows what it takes to build relationships that lead to long-term growth.”
Martin said his focus will be on supporting customers. “Our customers are the reason we’re here, and my focus is going to be on making sure we’re supporting them in every way we can,” he said. “That means listening to what they need, bringing them the right products and programs, solving problems and finding opportunities to grow together.”
The company said the promotion reflects a wider push to become a more valuable business partner to its customers. TWG continues to invest in sales resources, technology, product development and marketing programs intended to make it easier for dealers and distributors to do business with the company and take advantage of opportunities in the aftermarket.
About The Wheel Group
Founded in 1997, The Wheel Group designs, develops and owns aftermarket wheel, tire, accessory and off-road brands, and serves customers throughout North America. Its portfolio includes Amp Tires, Mayhem Off Road Wheels, Cali Off Road, Ridler, ION, Dirty Life Race Wheels, Touren, Kraze, Body Armor 4x4, Tuff Stuff Overland, RHI Lugnuts, Max Sensor and TWG Accessories.
