Business

Toyo Tires appoints Michael Graber as new VP of Sales

© TOYO TIRES

Toyo Tires has promoted Michael Graber to VP of Sales beginning January 1, 2020. Currently serving as the director of sales for commercial tires, Graber’s promotion is a part of the company’s succession plan following the retirement of senior vice president Randy Gaetz.

Graber first joined Toyo Tires as a truck tires sales manager in September 2013. In March 2015 he took the role of senior manager, product planning and technical services; and was later promoted to director of sales, commercial tires in July 2018.

Gaetz’s retirement will come after more than 41 years in the tire industry. Since he joined Toyo Tires in September of 2013 the company has seen unit sales increase by more than 50% and dealer points of sale have more than doubled. During his tenure as head of sales he also successfully relaunched the brand’s US truck and bus tire business.

“Randy Gaetz has spearheaded initiatives which have resulted in our exceptional growth the last six years and I am excited to continue that momentum with Michael Graber as the new head of our elite sales team,” said Roy Bromfield, president and CEO, Toyo Tire U.S.A. Corp. “Graber’s experience in the tire industry as well as his knowledge of our company, our products, and our partners has made him a key part of our leadership team. I am confident he will be successful in leading our company’s future sales growth while fostering our partnerships and ensuring Toyo Tires is a company with which it is easy to do business.”

Assuming the role of director of sales for commercial tires effective January 1, will be Dave Johnston. Johnston has been with Toyo Tires for 19 years, 18 of which were with Toyo Tires Canada where he began as regional sales manager and ultimately served as national director of the commercial division. In September 2018, Johnston arrived in the United States to fill Graber’s previous position as senior product manager of commercial tires. Johnston will be responsible for bringing together innovative products, a dynamic sales force and great customers that are looking for the best return on their investment.

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