The financing solution helps consumers better manage unexpected tire replacement situations and their budget impact, and the program has increased Tire Rack’s online sales conversions.
Ideally, new tires are a planned and scheduled purchase that fits within household budgeting. Yet Tire Rack knows tire emergencies happen and create unexpected travel plan disruptions and added expenses, often upwards of $1000. To help, TireRack.com partnered with Affirm to give customers a transparent and flexible way to pay for tires and installation over time with no late or hidden fees.
The program has been popular among TireRack.com shoppers, allowing them to see the full price and payoff date upfront. Since adding the Affirm payment option, checkout conversion among those who select Affirm has been approximately three times higher than the site average. And those shoppers are spending more, indicated by average order values increasing by about 21% over the site average. This strongly suggests a buy now pay later option helps TireRack.com shoppers select and purchase the correct tires for their vehicle vs the least expensive option.
“What sold Tire Rack on Affirm was the transparency and ease of use,” said Woody Rogers, SVP of Marketing and Product Information at Tire Rack. “Our customers are practical people in that they want to know exactly what they’ll pay and when, with no surprises. Adding a buy now pay later option for tires, and our full breadth of products gave us a financing path that actually matches how an increasing share of our customers thinks about large automotive expenses.”
Because Tire Rack sells more than tires, products like wheels and parts like brake and suspension components, it has integrated Affirm throughout its online purchasing experience. This budget-friendly payment process for goods and even installation provides shoppers a scheduled and predictable purchasing solution.
Affirm evaluates each purchase before approval, and consumers never pay more than the agreed price. There are no late fees, no hidden fees, and no compounding interest. Customers see the full cost and payment schedule completion date upfront. Affirm shared this Tire Rack partnership success story on its blog here.
Tire advice, test results, and purchasing and installation solutions at your fingertips
Tire Rack is unique in the tire retail marketplace. For decades its experts do independent track ad real-world tire testing. The test results and expert advice are an always free consumer resource available at Tire Rack’s Video Center, its YouTube Channel and its Test Results page. Consumers can also follow Tire Rack on Facebook, Instagram, X, and LinkedIn.
Affirm expands Tire Rack’s easy online purchasing experience fitting how many shop today, also offering convenient installation through its wide network of authorized installers or brings installation directly to shoppers through its Tire Rack Mobile Tire Installation program.
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