TIA member benefit partner Merchant Advocate will host a free, 30-minute webinar titled “The Silent Equity Partner You Never Knew You Had” on Tuesday, June 17, from 11:00 – 11:30 a.m. EST. The webinar will explore how hidden fees and inefficiencies in payment processing systems can quietly eat into a business’s profits. Don Giordano of Merchant Advocate will break down what business owners need to know about the largely unregulated payment processing industry and how to protect themselves. The session will also highlight case studies and explain how Merchant Advocate helps businesses reduce processing costs—without requiring them to switch providers.

Participants will learn about:

The real cost of payment processing Where hidden fees are buried—and how to eliminate them Real-world case studies showing cost savings How Merchant Advocate helps businesses reduce fees without switching processors This educational opportunity is part of Merchant Advocate’s ongoing commitment to supporting TIA members by helping them optimize operating expenses and improve profitability. The webinar is free to attend, but registration is required. Register here: https://attendee.gotowebinar.com/register/3057497093202938710. For more information on how Merchant Advocate supports TIA members, visit https://merchantadvocate.com/tia/.

About the Tire Industry Association

The Tire Industry Association (TIA), with a 104-year history representing all segments of the national and international tire industry, is the recognized authority for tire service technician training and certification with more than 220,000 industry professionals trained since 1997. For more information, visit www.tireindustry.org.