driver safety Archives - Traction News

VR Driver Safety Training Market To Reach USD 7.27 billion by 2034

Market Summary According to our Growth Market Report, the global VR Driver Safety Training market size reached USD 1.51 billion in 2025, underscoring its rapid...

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Feature

Belle Tire Takes Driver Safety to the Streets with New “Team Tire Team” Campaign Surprising Drivers Across the Midwest

New Campaign Introduces the Belle Tire Team Tire Team, an Elite Crew of Real Employees Bringing Complete Car Care Directly to Communities...

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Feature

Davanti’s 2026 Guide on How to Care for Your Tyres During a Heatwave

Excessive heat during the summer months can have an effect on your tyres, particularly if there is a sudden spike in temperature....

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Feature

Valvoline Inc. Survey Reveals What Drivers Will Face This Winter

More than 62% of drivers experienced a cold-weather breakdown last year, revealing need for preventive maintenance Valvoline Inc. (NYSE: VVV), the quick,...

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Feature

USTMA Kicks off National Tire Safety Week: June 30th – July 4th

The U.S. Tire Manufacturers Association (USTMA), representing manufacturers that produce tires in the U.S., launched National Tire Safety Week 2025, an annual...

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Research

Hankook Tire survey finds driver etiquette declined this decade

A new Gauge Index Survey by Hankook Tire found that despite a decade of automotive innovation, one element of driving still leaves...

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Tire Safety

Nokian Tires launches new campaign to educate drivers about tire safety

Nokian Tires is launching Shop Talk, a new multiplatform campaign aimed at informing drivers about important tire safety issues. The company is...

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Industry News

Michelin joins USTMA’s National Tire Safety Week

Michelin North America has joined the U.S. Tire Manufacturers Association (USTMA) to announce the beginning of National Tire Safety Week, which continues...