SEMA Show releases several resources for International Buyers


SEMA Show organizers has released several resources and events that will help accommodate international visitors from more than 140 countries.

“As automotive customization continues to grow throughout the world, international distributors are actively looking for top auto parts manufacturers to partner with,” said Linda Spencer, SEMA Senior Director, International and Government Affairs. “The SEMA Show is the ideal place for buyers to discover new products that their customers will want, regardless of what country they are from.”

Held in Las Vegas, the annual B2B show is a global destination for auto parts buyers worldwide.

Here are the important resources and events international buyers should know:

  • Obtaining a Letter of Invitation for a VISA easy. Applicants on the SEMA Show registration site can check a box during the application process. Once the application is submitted, personalized Letters of Invitations are emailed out with the individual’s name, company name and other details required by the US Consulate.
  • A dedicated Customer Service Line for international applicants is available at +1-224-563-3154.
  • Badges are mailed to international attendees who register on or before September 13, 2019, allowing them to hit the Show floor immediately upon arrival.
  • For those picking up badges onsite, badge pickup is fast and simple at the International Registration desk location in the Westgate Hotel and Resort.
  • The Center for International Commerce (CIC), located at the Las Vegas Convention Center Room N255, offers international buyers private meeting spaces, interpreters and complimentary WiFi.
  • Finding exhibitors who export is easy. Exhibitors who already export and are familiar with and welcome working with international buyers will have “We Export” signs in their booths.
  • The SEMA International Happy Hour networking event, on Nov. 6, is an annual gathering that attracts 1,000 exhibitors, international buyers, and global media. The event is the ideal place for international buyers to connect with strategic exhibitors, the Department of Commerce and more.
  • On Monday, Nov. 4, International Roundtables bring together buyers and media from key global markets with exhibitors interested in exporting. The events give participants an opportunity to begin networking and sharing market and product information before the Show even begins.

The SEMA Show international activities are part of a year-round program that connect manufacturers with buyers in strategic countries, ongoing legislative advocacy, buyer relations activities and more. To learn more about the SEMA Show and to register, visit

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