SEMA announce Best New Product Award winners at SEMA360

SEMA announced the industry’s Best New Products Award winners, with the products featured this week in the inaugural SEMA360 online trade event.

The winners, which are selected from more than 2,200 products in the SEMA360 New Products Showcase at, Nov. 2-6, 2020, represent the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2021.

The annual awards, which are typically presented at the automotive industry’s leading trade event, the SEMA Show, recognize outstanding achievements in the development of products that enhance the performance, styling, comfort, convenience and safety of cars, trucks and SUVs. This year, the products and awards are presented online through SEMA360, the online event that is making it possible for auto parts manufacturers to connect with professional buyers from throughout the world.

Products are judged in 16 award categories, with one winner and two runners-up in each category. The top products are:

Collision Repair & Refinish Product
Winner: adasTHINK, adasTHINK
Runner Up:, FAN™ 220 MIG / MAG / Brazing welder
Runner Up: P&S Detail Products, Iron Buster Wheel Decon

Engineered New Product
Winner: AEM Performance Electronics, VCU300 EV Control Unit
Runner Up: AFCO Performance Group, AFCO Air Adjustable Eyelet System
Runner Up: QA1, New 3″ MOD Series Shocks

Exterior Accessory Product
Winner: Curt Group, Tri-ball Universal Coupler Lock
Runner Up: Go Rhino Big Country Truck Accessories, SRM 500 Roof Rack
Runner Up: TrailFX, Roof Rack for JEEP(R) JL

Interior Accessory Product
Winner: Speedway Motors, Omega Avant 6 Gauge Set Electric
Runner Up: T.V.K. Industries, Inc., SURESHIFTER
Runner Up: Dometic, Dometic CCF-T Center Console Refrigerator

Merchandising Display
Winner: Go Rhino Big Country Truck Accessories, Go Rhino Point of Purchase Display Rack
Runner Up: Quadratec, Inc., Quadratec Merchandising Promo Kit
Runner Up: RaceDeck, RaceDeck Charred Oak Showroom & Garage Flooring

Mobile Electronics Product
Winner: Cedar Electronics – ESCORT/Cobra, ESCORT Redline 360c
Runner Up: AutoMeter, DashLink 2.0 with late model Ford enhanced PIDs
Runner Up: Energizer Holdings, Energizer Arc3 Lithium-iron Phosphate 300Wh, 350W Portable Power Station

Off-Road/4-Wheel Drive Product
Winner: Warn Industries, Inc., HUB Wireless Receiver & App
Runner Up: ARB 4×4 Accessories, Air Compressor – Pressure Control Unit
Runner Up: Westin/Superwinch, Overland Cargo Rack

Packaging Design
Winner: TS Booster, TS Booster
Runner Up: All-Fit Automotive, All-Fit Rim Trim – V2
Runner Up: AERO Detail Products, AERO SHIELD FLIGHT Ceramic 6 PACK

Performance-Racing Product
Winner: AEM Performance Electronics, PDU-8 Power Distribution Module
Runner Up: Performance Electronics, Dual Channel PE-Wideband O2 Kit
Runner Up: Performance Electronics, PE3-IG8 Ignition Controller

Performance-Street Product
Winner: DashLogic, SensorTap IAT / Baro Relocation Module
Runner Up: Red Roberts Inc. dba Driveline Component Co., ACCUVALVE
Runner Up: Edelbrock Group, Powerhouse® Retainer Degree Gauge Tool

Powersports Product
Winner: Mickey Thompson Tires & Wheels, Baja Pro X
Runner Up: Brandmotion, SummitView™ UTV Dual 1080p Camera System with High Definition 7″ DVR Monitor SUTV-2020
Runner Up: Wehrli Custom Fabrication, 2019-2020 Honda Talon 2 or 4 Seat X/R Front Bumper, without fair lead mount

Street Rod/Custom Car Product
Winner: FRI Exhibits/Flaming River Industries, MICROSTEER ELECTRIC POWER STEERING with speed sensor
Runner Up: Speedway Motors, LS Swap Radiator Hose Adapter
Runner Up: Vintage Air Inc., FrontRunner for the LT1 and LS

Tire and Related Product
Winner: Mickey Thompson Tires & Wheels, Baja Boss A/T
Runner Up: Bartec USA, Tech600Pro
Runner Up: ATEQ TPMS Tools, Quickset X Summer/Winter Tire Reset Tool

Tools & Equipment Product
Winner: Colourlock North America, Colourlock Scanner
Runner Up: Beta Tool USA, Beta Tools C27 S-Green Folding Tool Cart
Runner Up:, ASTRA PowerLift & Move

Van/Pickup/Sport-Utility Product
Winner: Tire Stickers, Cerebrum Boost – Smart Tire Sensor Solution
Runner Up: Warn Industries, Inc., WARN Ascent XP Bumpers
Runner Up: AutoMeter, 95-98 Chevy Truck InVision Dash

Wheel and Related Product
Winner: Forgeline Motorsports, F01 Flow Formed Wheel
Runner Up: Design Infini, Drifz D09
Runner Up: BBS of America, BBS CI-R Bronze Anniversary Edition

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top