What’’s on at SEMA’’s Global Tire Expo 2015?

Global Tire Expo is on again at SEMA this November. Credit: Tire Industry Association

What’s happening at Global Tire Expo 2015?

Everything from how to use Google to turn online tire shoppers into buyers to how more women can forge successful careers in the industry will be up for discussion at this year’s Global Tire Expo.

Once again the expo will take place in Las Vegas as part of the SEMA Show this year, with more than 60,000 auto industry buyers set to take part in the wider event.

Alongside the usual excitements of exhibits, meetings, announcements and “old home week” catch-ups with familiar faces during the November 3 to 6 show, the Tire Industry Association again is hosting its popular pre-show special events night on Monday, November 2.

Tire industry folks heading to SEMA can join the TIA’s Cocktail Hour, the Tire Industry Honors Awards Ceremony, and the TIA Welcome Reception at the Tropicana Las Vegas. Those wanting to enjoy the festivities just need to register.

What’s the latest in tire pressure management?

With the socializing done, there is plenty for those attending to sink their teeth into during the expo itself. Once again the TIA has organized a series of educational sessions designed to promote discussion on key areas of interest. For instance, those attending can hear about the latest and upcoming developments in tire pressure monitoring systems (TPMS) straight from the manufacturers themselves. With the 2015 model year proving a bit more challenging than the past couple of years for technicians in the field, many of the OE (original equipment) sensor manufacturers will be in attendance to help educate attendees on what to look for on newer vehicles. The session will also look at the current range of TPMS tools and the benefits they can bring to your service center.

Successful tire dealers share their secrets

No matter how well business is doing, who doesn’t want a few pointers from the mega-successful? After all, we can always improve, right? Global Tire Expo this year not only has an education session for successful dealers to share their secrets, but there are also several sessions to help dealers do what they do best even better. There are sessions on how to equip your sales staff with data-driven knowledge they need to educate your customers on plus-sizing decisions on vehicle dynamics and to provide your techs with the resources they need to correctly and quickly install aftermarket wheel and tire packages while maintaining TPMS integrity and accuracy.

Sales and safety are top tire priorities

Global Tire Expo this year will also discuss road service safety. Road service trucks might be the backbone of the industry, but they are also its most dangerous element. Servicing tires on the side of a road or highway is hazardous, so TIA has developed a seminar to look at the risks and provide tips dealers can use to protect employees. Improving the profitability of any tire business is also key and TIA has organized a session on how dealers can use digital marketing channels to their advantage, like using Google to drive sales. Studies show most customers now do their initial research online, so how do you turn the online browser into a real-life buyer? How do you get them to choose your business over your competitor’s?

Driving opportunities in the tire industry

In a year when the TIA has been focused on opportunities for women, it will come as little surprise Global Tire Expo has a special “women only” seminar this year called Shattering the Glass Ceiling. TIA president Freda Pratt-Boyer said in April she hoped to “elevate the image of women in the profession and provide women currently in the industry and those considering careers in the industry with inspiration and motivation.” Twelve leading female industry figures were honored and now this networking and education event at Expo will see a panel of successful auto industry women discuss the qualities it takes to excel in the business.

For more information about what’s at this year’s Global Tire Expo visit the TIA website.

Traction will be at Global Tire Expo this year. Come and visit us at booth 40138 in the South Hall.

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