ReadyLIFT Suspensions, a company that specializes in vehicle aftermarket leveling and lift kit solutions, announced that it has acquired Zbroz Racing, an aftermarket performance parts manufacturer focused on UTV and snowmobile suspension components.
ReadyLIFT is a division of Wheel Pros, the distributor of proprietary branded aftermarket products for vehicles and powersports. Financial terms of the transaction are not being disclosed.
“We are thrilled to welcome Zbroz to ReadyLIFT,” said Bryce Castleton, ReadyLIFT President. “Zbroz enhances ReadyLIFT’s product portfolio beyond pickup trucks, Jeeps, and SUVs, grows our customer base, and broadens our footprint in the aftermarket suspension market, while also providing Zbroz access to our global sourcing platform and distribution network. Consumers of automotive and powersports aftermarket parts are passionate about performance, reliability, and quality, and they demand technical excellence. With Zbroz’s impressive reputation for quality and performance, ReadyLIFT is better positioned to serve consumers with the reliable products they want, backed by our outstanding service.”
“We are excited to join forces with ReadyLIFT, as we bring Zbroz design and innovation together with their best-in-class capabilities, leadership, manufacturing, and distribution,” said Nate Zollinger, founder of Zbroz. “We have always focused on delivering an exceptional customer experience, and we believe this combination enables the combined company to offer customers more products they want from sources they trust.”
“Zbroz is a natural fit for ReadyLIFT and a valuable addition to the product portfolio,” said Randy White, Chief Executive Officer of Wheel Pros. “Since completing our investment in October 2018, ReadyLIFT has achieved significant growth while continuing to invest in product innovation, brand marketing, and distribution expansion. We look forward to supporting ReadyLIFT’s continued success with the addition of Zbroz and its impressive collection of powersports performance parts.”
“We are very supportive of the Wheel Pros team as they continue to expand their product offering and transcend custom wheels to the four corners of the vehicle and other adjacent markets,” added José E. Feliciano, Co-Founder and Managing Partner, and Colin Leonard, Partner, at Clearlake. “With this acquisition, Wheel Pros adds another recognized and trusted proprietary brand and can better serve the sizable and diverse enthusiast market segments.”