Pirelli & C. S.p.A.’s Board of Directors has majority approved a United States multi-year investment plan of approximately €1 billion (around $1.2 billion) to expand the company’s Rome, Georgia plant.
The expansion, set to begin in 2027, is intended to lift annual capacity at Rome—including Cyber™ Tyre technology—to about 6 million car tires by 2033 and is expected to create around 1,000 new jobs. Pirelli frames the project as supporting High Value growth in the U.S., the world’s largest High Value market by volume, under a local-for-local, Made in USA approach.
Phase one will grow robotized production using the latest MIRS Modular Integrated Robotized System technology, with capacity rising from 2028 toward 3 million tires a year. Phase two adds a fully automated conventional premium line with another 3 million tires a year at full operation. Pirelli says it has Bureau of Industry and Security authorization to market Cyber™ Tyre in the United States.
The company says the plan does not affect 2026 targets, with the 2027–2033 capex-to-revenue ratio expected to stay broadly in line with prior periods. Separately, the board eliminated the Corporate General Manager role and approved terms for Francesco Tanzi’s exit from that position, with transition continuing through year-end 2026.
Details are in Pirelli’s PR Newswire release and on Pirelli’s press site.
