Dunlop Tires North America and Falken Tire have released a real-world consumer cost analysis of California’s Replacement Tire Efficiency regulations. According to the companies, modeled net consumer savings of about $153 under California Energy Commission assumptions can fall to roughly $14 or less in an economy-tire scenario — up to about 91% lower than projected.
The analysis examines three pathways: economy, light truck, and premium tire segments. Dunlop Tires North America also points to tire pressure maintenance as a parallel lever for fuel and cost outcomes, and plans California dealer curriculum through Dunlop Academy.
Darren Thomas, president and CEO of Dunlop Tires North America, is quoted in the companies’ announcement on the findings and the need for clearer consumer cost transparency under the rules.
The full analysis is in the GlobeNewswire release.
