As the U.S. replacement tire market continues to shift toward margin discipline and supply consistency, growth is no longer about adding more brands, it’s about adding the right program. Dealers and distributors today are prioritizing inventory efficiency, faster turns, and dependable supply chains that support long-term profitability.
MOMO Tires is building its U.S. strategy around exactly that. Founded in 1964, MOMO established its reputation through motorsports and performance engineering. While Milan manages our design elements, our tires are produced through our manufacturing partner, Sailun, in Vietnam. Today, the company produces more than one million tires annually and operates in over 60 countries worldwide.
In the United States, MOMO Tires Americas is focused on structured growth, supporting dealer relationships, strengthening wholesale partnerships, and expanding its container program with a long-term view of the market.
A Focused Strategy Built for Dealer Profitability.
MOMO is taking a targeted approach, focusing on high-opportunity segments:
- Ultra High Performance – M30 Europa: Coverage from 15” to 21”, designed for performance-driven demand
- Premium All-Season – M300 Toprun AS Sport: 50,000-mile limited warranty with 11 new sizes recently introduced to improve inventory efficiency.
- SUV and Light Truck: Supported by the M8 Trail AT Pro & M8 Forcerun HT Pro.
- Commercial & Van – M70 All-Season Van: Built for durability and load capacity.
Built Around Margin, Not Just Volume.
MOMO’s approach is simple: help dealers make money. By delivering a value-performance position—Tier 2 quality at competitive Tier 3 pricing—MOMO gives dealers room to compete while protecting their margins. Container-Direct Program with U.S. Advantage
Our container-direct program with DDP delivery is designed to simplify logistics, improve supply chain consistency, and provide clear landed cost advantages for distributors and larger dealers.
Learn more here: www.momotires.it/en-us/momo-tires-u-s-dealer-program/






