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Read the latest tire industry news and insights for dealers, distributors and manufacturers. Page 44.

How Used Inventory Is Reshaping Automotive Trends

Tires•Jan 19

By Olivia Fennell

How Used Inventory Is Reshaping Automotive Trends

Goodyear Names Managing Director, Americas & Chief Sales Officer, Americas Consumer

Technology•Jan 19

By Olivia Fennell

Goodyear Names Managing Director, Americas & Chief Sales Officer, Americas Consumer

Low Rolling-Resistance Truck-Tire Market is Projected to Reach $12.8 Billion by 2033

Technology•Jan 18

By Olivia Fennell

Low Rolling-Resistance Truck-Tire Market is Projected to Reach $12.8 Billion by 2033

Big O Tires Named #1 in Wheels and Tire Category for Fourth Consecutive Year in Entrepreneur Magazine’s 2026 Franchise 500® Ranking

Business•Jan 14

By Olivia Fennell

Big O Tires Named #1 in Wheels and Tire Category for Fourth Consecutive Year in Entrepreneur Magazine’s 2026 Franchise 500® Ranking

Betting on Traction - Lessons from eSports Racing Wagers for Real-World Tire Tech and Customer Engagement

Tires•Jan 13

By Traction News Staff

Betting on Traction - Lessons from eSports Racing Wagers for Real-World Tire Tech and Customer Engagement

Firestone Launches Next-Generation Firehawk INDY 500 V2 Ultra-High Performance Summer Tire for Sports Cars

Tires•Jan 13

By Olivia Fennell

Firestone Launches Next-Generation Firehawk INDY 500 V2 Ultra-High Performance Summer Tire for Sports Cars

American Tire Distributors Enhanced Loyalty Program Reaffirms Strong Commitment to Dealer Partners Through Enhanced Rewards Supporting Dealer Growth

Tires•Jan 13

By Olivia Fennell

American Tire Distributors Enhanced Loyalty Program Reaffirms Strong Commitment to Dealer Partners Through Enhanced Rewards Supporting Dealer Growth

What Tire Dealers Need to Know About Data Privacy, Cookies, and Customer Tracking

Business•Jan 12

By Traction News Staff

What Tire Dealers Need to Know About Data Privacy, Cookies, and Customer Tracking

Yokohama Rubber’s BluEarth-Es ES32 Tires Coming Factory-Equipped on the Suzuki Wagon R

Tires•Jan 9

By Olivia Fennell

Yokohama Rubber’s BluEarth-Es ES32 Tires Coming Factory-Equipped on the Suzuki Wagon R

SEMA Mourns Passing of Rep. Doug LaMalfa

Events•Jan 9

By Olivia Fennell

SEMA Mourns Passing of Rep. Doug LaMalfa

Hankook Tire Opens New Onsite Health Clinic for Employees and Their Families at Tennessee Plant

Events•Jan 9

By Olivia Fennell

Hankook Tire Opens New Onsite Health Clinic for Employees and Their Families at Tennessee Plant

Yokohama Rubber’s ADVAN V61 Tires Coming Factory-Equipped on Toyota’s New RAV4

Tires•Jan 8

By Olivia Fennell

Yokohama Rubber’s ADVAN V61 Tires Coming Factory-Equipped on Toyota’s New RAV4

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