How to capitalize on Cooper's Take the Money & Ride deal

Cooper Tire has launched a national consumer reward promotion called the Take the Money and Ride Summer Event.

From today until July 15, Cooper is offering consumers a prepaid Visa card worth up to $70 when they buy a new set of four qualifying Cooper tires through participating dealers in the United States, District of Columbia and Puerto Rico.

Here are the eligible tires (tires marked with an asterisk are available only at select national retailers):

• Adventurer A/T*
• Adventurer H/T*
• Cooper Zeon RS3-A
• Cooper Zeon RS3-S
• CS3 Touring
• CS5 Touring
• Discoverer A/T3
• Discoverer ATP*
• Discoverer H/T
• Discoverer H/T Plus
• Discoverer HTP*
• Discoverer LSX*
• Discoverer LSX Plus*
• Discoverer RTX*
• Discoverer SRX
• GLS Touring*

Full terms and conditions for the Take the Money and Ride deal can be found online, as can a list of participating dealers.

How do I leverage this deal to boost my business?

Deals that offer customers money back on their purchases always result in a spike in sales, so you want to make sure consumers are coming to you to get their special offer, rather than to your competitor. If you’re a participating dealer there are quite a few simple ways to promote these offers effectively and bring customers through your door.

Website and email

Make sure you promote the deals on your website — preferably on the home page — for the duration of the campaigns. You can change your regular print advertising to include the promotions and consider changing your regular radio spots to include this information. If you maintain a customer database then you have an ideal opportunity to let them know via an email newsletter.

Twitter and Facebook

Social media channels are perfect for promoting special offers; add the offer to your business’s Facebook page and tweet and post about them regularly. Don’t go overboard though, people don’t like being bombarded, so once a week is about right for Facebook and tweet once a day.

Add a sense of urgency

During the last week of the campaign, it’s a good idea to add a sense of urgency to your promotions; think about using phrases like “don’t miss out,” or “one week left” to prompt potential customers into action. Making sure your customers know they can get a great deal at your dealership should have them beating a path to your door and hopefully coming back too.

Point-of-sale

Obviously, include the deals in your point-of-sale conversations with your customers — they’ll be pleased you’re saving them cash.