Hankook Tire launches 2018 Design Innovation Project

© Hankook

Hankook Tire launched its ‘2018 Design Innovation’ project in association with the prestigious UK’s Royal College of Art. The Design Innovation is a project held every two years since 2012 that realizes the infinite possibilities of a tire through designing creative and realistic alternatives to driving.

‘2018 Design Innovation’will be held under the theme of‘Extending Future Life Beyond Mobility’. The company says expects that by 2013, human life will be connected to systems with technological advances such as artificial intelligence and robotics. Future mobility in this era will likely not be limited to transporting a person to a different location, but will also span to providing new experiences and values to the traditional mobility environment. Participants of the project will be asked to create a new tire concept using autonomous driving technology, proposing a whole new experience to future driving life.

Over 10 students of UK’s Royal College of Art majoring in vehicle design will participate in the project. The participants will be required to present a 3D modeling of a future tire, including tire, wheel, and the exterior design. The project will start in January, ongoing to March. Some selected entries will be created into animations and actual size mock-ups and will be displayed in September along with an award ceremony.


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