Goodyear chosen as official tire supplier to World Touring Car Cup

© Goodyear

Goodyear has been chosen as the official tire supplier to the WTCR – FIA World Touring Car Cup for the next three years covering the 2020-2022 seasons.

The 2020 WTCR season features ten races on three continents including races in Morocco, Hungary, Germany, Slovakia, Portugal, Spain, China, South Korea and Macau, with Malaysia hosting the finale. The events are triple-header races, resulting in a 30-round highly competitive race calendar.

Goodyear will supply its latest generation of Goodyear Eagle F1 SuperSport race tires in both slick and wet specifications, beginning with the 2020 WTCR season opener in Marrakech in April.

François Ribeiro, Head of Eurosport Events, the WTCR promoter, said: “Goodyear has a long and successful history in motorsport and we are very proud it has chosen the WTCR as an international racing flagship. Discovery and Goodyear will be very active together all year long to reconnect that iconic brand into the racing community with quality content and a full range of very creative activations. We have no doubt that Goodyear will be a first-class partner on the technical and marketing fronts of WTCR.”

Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Consumer Europe, stated: “We are excited to be joining Eurosport and the FIA by becoming the official tire supplier for the FIA WTCR. This complements our recent comeback into global motorsport through the FIA World Endurance Championship. It allows Goodyear to connect with fans in a wide range of countries, and also prove the performance of our Goodyear Eagle F1 SuperSport range of racing tires.”

The racing comeback coincided with the launch of Goodyear’s Eagle F1 SuperSport tire in the ‘ultra-ultra high-performance’ (UUHP) tire segment.

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