Falken Tire starts in-house dealer training program for commercial tires


Falken Tire has launched a new in-house dealer training program for commercial tires called Falken Commercial Tire Academy.

The initial training session – held at Falken’s Southern California headquarters in Rancho Cucamonga – ran in mid-April, and allowed Falken’s commercial tire dealers to learn more about the brand’s products and encouraged the exchange of information and customer feedback related to the commercial truck and bus market segment.

The day-and-a-half-long seminar-style training program was provided by Falken Subject Matter Experts (SMEs), offering information on product, quality assurance, sales and marketing. The training session partnered with Mike Beckett of MD Alignment, who delivered a hands-on alignment exercise to all participants.

“It’s important – as a partner to our dealers – that Falken continually provides a platform to exchange information on topics that improve business relations at the fleet level and shares real-world experiences where tire maintenance and best practices are applied,” noted Bob Klimm, Falken’s Director of Commercial Tire Sales. “We were glad to have such a good turn-out with strong participation from many key Falken dealers.”

Topics discussed ran from the basics, such as proper tire applications and commercial tire maintenance, to more customized discussions, such as correcting irregular wear. Additionally, Falken SMEs addressed best sales practices, provided strong feature and benefit analyses on specific Falken tire offerings and detailed the brand’s customer support long after the tire purchase.

“From a product planning perspective, the feedback we were able to capture this past week during the Falken Academy has been invaluable,” added Raul Garcia, Product Planning for Commercial Truck and Bus Tires. “I look forward to applying those inputs to enhance upcoming development efforts.”

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