Continental Tire put its new TerrainContact A/T2 all-terrain tire to the test in Iceland, hosting media and invited customers for an immersive driving experience held September 14 to 18. Announced by Continental Tire Canada on Sept. 24, 2026, from Mississauga, Ontario, the event let participants experience the tire firsthand against a backdrop of winding roads, rugged highlands, glaciers and volcanic landscapes.
Highland gravel in the Western Highlands
The route took participants from Þingvellir into Iceland’s Western Highlands and through the Kaldidalur valley. According to Continental, the highland gravel routes provided a fitting environment to demonstrate the tire’s balance of on-road comfort and off-road capability.
The TerrainContact A/T2 is aimed at drivers of pickups and SUVs who spend most of their time on the road but need added traction when the terrain changes. Continental says the tire combines all-terrain capability and durability with a quiet, comfortable everyday ride.
“The TerrainContact A/T2, as one of the best-balanced performance all-terrain tires in the market, was developed for drivers who want the freedom to explore without compromising their everyday driving experience,” said Okan Sen, National Marketing Manager. “Iceland was the perfect setting to bring that versatility to life, giving attendees the opportunity to experience the tire across the kind of changing terrain it was designed to handle.”
What is new versus the TerrainContact A/T
The A/T2 builds on the original TerrainContact A/T. Continental says it delivers improved wet braking and snow traction while maintaining the quiet ride and off-road capabilities of its predecessor. A new tread compound is formulated to increase wet performance, while increased tread depth improves snow traction. Optimized zig-zag grooves and traction teeth provide additional grip in off-road and snowy conditions.
The tire also meets severe snow service requirements, earning the Three-Peak Mountain Snowflake (3PMSF) symbol, and Continental says it is designed with electric vehicles in mind.
U.S. launch earlier this year
Continental introduced the TerrainContact A/T2 in the U.S. on July 1, 2026, as a premium all-season, all-terrain tire for crossover, SUV and light truck drivers, engineered with the company’s TractionPlus Technology. In that announcement, Continental said its internal testing showed improved wet braking compared with the TerrainContact A/T, and that its internal noise testing showed a quieter ride than leading competitors, including the Michelin LTX A/T 2, Bridgestone Dueler A/T Ascent and Goodyear Wrangler Outbound AT. The company noted that on-road results may vary.
Canadian drivers can find sizes and retailer information on Continental’s TerrainContact A/T2 page for Canada.
Founded in 1871, Continental generated sales of €19.7 billion in 2025 and employs around 76,000 people in 54 countries and markets. Its Tires group sector generated sales of 13.8 billion euros in fiscal 2025, and the tire division employs around 53,000 people worldwide at 19 production and 16 development sites.
